b3126044e8
- Simplify flatten_vault API to return usize instead of MigrationResult struct - Add KEEP_FOLDERS: attachments/ and _themes/ alongside type/, config/, theme/ - Use HashSet for collision tracking in unique_filename - Update wikilinks from path-based [[folder/slug]] to title-based [[slug]] - Clean up empty directories after flattening - Flatten demo-vault-v2: move all notes from type-based subfolders to root - Update smoke tests for flat vault structure - Remove migrate_to_flat_vault from repair_vault (one-time migration only) Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
1.7 KiB
1.7 KiB
aliases, Is A, Belongs to, Status, Owner
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Task | 24q2 | Done | person-luca-rossi |
Create sponsor media kit PDF
Sponsor prospects consistently asked for a one-pager that summarized audience demographics, engagement metrics, pricing tiers, and past sponsor results. Previously, this information was sent piecemeal via email, which was slow and inconsistent. This task created a professionally designed media kit PDF that could be sent as the standard first touchpoint in the sponsor sales process.
The media kit needed to feel premium but not overly corporate -- matching the newsletter's brand voice of "senior engineer who knows what they are talking about." person-paco-furiani provided input on what sponsor prospects most frequently asked about during sales conversations, which shaped the content priorities.
Acceptance criteria
- Design a 4-page media kit covering audience profile, engagement stats, pricing, and case studies
- Include current subscriber count, open rate, click-through rate, and audience demographics
- Add testimonial quotes from 2-3 existing sponsors
- Create editable template (Figma) so it can be updated quarterly with fresh stats
- Get approval from person-paco-furiani before distributing to prospects
Notes
- The media kit increased sponsor conversion rate on cold outreach from roughly 5% to 12%, making it the single most impactful sales tool created in 2024.
- The Figma template approach was key -- person-paco-furiani can update the numbers each quarter without needing design help.
- Related to 24q1-launch-sponsorship-packages as part of the broader professionalization of the sponsor sales process.