Files
tolaria/demo-vault-v2/target-subscribers-25q2.md
Test b3126044e8 refactor: flatten vault structure — simplify migration API and flatten demo vault
- Simplify flatten_vault API to return usize instead of MigrationResult struct
- Add KEEP_FOLDERS: attachments/ and _themes/ alongside type/, config/, theme/
- Use HashSet for collision tracking in unique_filename
- Update wikilinks from path-based [[folder/slug]] to title-based [[slug]]
- Clean up empty directories after flattening
- Flatten demo-vault-v2: move all notes from type-based subfolders to root
- Update smoke tests for flat vault structure
- Remove migrate_to_flat_vault from repair_vault (one-time migration only)

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2026-03-15 23:40:47 +01:00

1.4 KiB

aliases, Is A, Belongs to, Measure, Goal value, Actual value, Status
aliases Is A Belongs to Measure Goal value Actual value Status
Subscribers Q2 2025
Target 25q2 measure-subscribers 66000 66349 Done

Subscribers Target Q2 2025

Target: 66,000 subscribers by end of quarter.

The 66k target represented the steepest quarterly climb yet, requiring over 7,300 net adds. This coincided with the 25q2-laputa-v2 development phase, which meant less time for promotional content. To compensate, person-luca-rossi invested in a referral program and doubled down on SEO-optimized archive pages that had started generating meaningful organic traffic.

Progress

  • April was the strongest month in the newsletter's history: +3,100 subscribers, powered by a referral program launch that offered exclusive content for successful referrals.
  • May maintained solid growth at +2,200 despite reduced publishing cadence (biweekly instead of weekly) due to Laputa development demands.
  • June closed with +2,400 as the referral program reached steady state and several archive articles started ranking on the first page of Google for competitive search terms.
  • Hit 66,349 -- exceeding the target by 349.

Notes

  • The referral program proved to be the single most effective growth lever introduced since the podcast. Roughly 30% of new subscribers in Q2 came through referrals.
  • SEO is becoming a compounding asset. The archive pages now drive roughly 800 organic subscribers per month with zero ongoing effort.