90a3ff8194
- Simplify flatten_vault API to return usize instead of MigrationResult struct - Add KEEP_FOLDERS: attachments/ and _themes/ alongside type/, config/, theme/ - Use HashSet for collision tracking in unique_filename - Update wikilinks from path-based [[folder/slug]] to title-based [[slug]] - Clean up empty directories after flattening - Flatten demo-vault-v2: move all notes from type-based subfolders to root - Update smoke tests for flat vault structure - Remove migrate_to_flat_vault from repair_vault (one-time migration only) Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
2.7 KiB
2.7 KiB
aliases, Is A, Belongs to, Cadence, Owner
| aliases | Is A | Belongs to | Cadence | Owner | |
|---|---|---|---|---|---|
|
Procedure | responsibility-grow-newsletter | Weekly | person-luca-rossi |
Referral Program Management
The referral program turns engaged readers into a growth engine. When subscribers actively recommend the newsletter to others, those referrals convert at a higher rate and retain longer than subscribers from almost any other channel. This weekly procedure ensures the program runs smoothly — rewards are delivered, performance is monitored, and the referral copy is continuously improved to maximize measure-subscribers growth through word of mouth.
Steps
- Check the referral dashboard for the past week: how many referrals were made, by how many unique referrers?
- Identify top referrers who have crossed a reward threshold and trigger the reward fulfillment (digital reward, shoutout, premium content access, or physical merchandise)
- Send a personalized thank-you message to the top 3 referrers this week — genuine appreciation drives continued advocacy
- Review the referral conversion rate: of people who clicked a referral link, how many actually subscribed? If this rate is dropping, investigate landing page or copy issues
- Check if any A/B test on referral copy is running — review results if the test window has closed and implement the winning variant
- If no test is running, set up a new A/B test on one element: the referral prompt copy, the reward description, or the referral landing page headline
- Monitor for abuse: look for suspicious referral patterns (bulk self-referrals, bot signups) and clean them from the data
- Log weekly referral metrics in the growth tracker for trend analysis alongside measure-subscribers data
Notes
- The referral prompt placement matters as much as the copy. Test positioning it at different points in the newsletter — after the most valuable section often outperforms the footer placement.
- Reward tiers work better than a single reward. Multiple levels (3 referrals, 10 referrals, 25 referrals) create ongoing motivation rather than a one-and-done dynamic.
- The best referral copy explains the why, not just the what. "Share this with a friend who is building something" resonates more than "Refer 3 friends for a free sticker." See topic-newsletter-growth for more on this.
- Track the lifetime value of referred subscribers vs. other acquisition channels. If referral subscribers have significantly higher retention, that justifies investing more in the program.
- Do not let the referral program run on autopilot for more than a month without reviewing performance. Stale rewards and copy lose effectiveness over time.