1.8 KiB
1.8 KiB
aliases, Is A, Belongs to, Status, Owner
| aliases | Is A | Belongs to | Status | Owner | |
|---|---|---|---|---|---|
|
Task | 25q4 | Open | person-luca-rossi |
Write end-of-year letter to subscribers
The end-of-year letter is a personal, non-promotional message from person-luca-rossi to the entire subscriber base, separate from the annual review post. While the annual review is data-driven and business-focused, the end-of-year letter is reflective and personal -- a thank-you to the community, a look back at the year's highlights, and a personal note about what the journey has meant.
This tradition started in 2023 and has consistently been one of the most-replied-to editions of the year. Subscribers appreciate the vulnerability and personal touch, and the reply volume provides valuable qualitative feedback that numbers alone cannot capture.
Acceptance criteria
- Write a personal, reflective letter (target: 1,000-1,500 words) covering the year's highlights and personal growth
- Include specific thank-yous to the community for milestones achieved (subscriber growth, community engagement)
- Share one honest reflection on a failure or mistake from the year
- End with a forward-looking note about what excites you about 2026
- Schedule for publication on December 23 (last working day before holiday break)
Notes
- The 2024 end-of-year letter received 340 replies, making it the most-engaged edition of the year by that metric. The key to the letter is genuine vulnerability, not performative transparency.
- Consider including a subtle referral CTA ("if you know someone who would enjoy this community, forward this email") since holiday sharing tends to convert well.
- person-sara-ricci should do a light edit for clarity but this letter should retain person-luca-rossi's unfiltered voice. Over-editing dilutes the personal tone.