1.7 KiB
1.7 KiB
aliases, Is A, Belongs to, Status, Owner
| aliases | Is A | Belongs to | Status | Owner | |
|---|---|---|---|---|---|
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Task | 24q2 | Done | person-luca-rossi |
Set up new analytics dashboard
The existing analytics setup was fragmented across multiple tools -- Substack's built-in analytics for email metrics, Google Analytics for the website, and manual spreadsheets for sponsor tracking. This task consolidated everything into a single dashboard that provides a unified view of the key metrics: measure-subscribers, measure-sponsorship-mrr, measure-podcast-downloads, and engagement metrics (open rate, click-through rate).
The dashboard was built using a combination of Google Sheets (for data aggregation) and a simple Retool dashboard for visualization. The goal was a single URL that person-luca-rossi and person-paco-furiani could check daily without needing to log into multiple tools.
Acceptance criteria
- Consolidate subscriber, revenue, and engagement data into a single data source
- Build dashboard with daily/weekly/monthly views for all key metrics
- Set up automated data pulls from Substack API and Google Analytics
- Add sponsor pipeline tracking (leads, proposals sent, contracts signed)
- Share dashboard access with person-paco-furiani
Notes
- The Retool dashboard took longer to set up than expected (about 3 days instead of the planned 1 day), but the ongoing time savings are substantial. Checking metrics went from a 20-minute multi-tool process to a 2-minute glance.
- Discovered that Substack's API has rate limits that required batching data pulls overnight. The sync runs at 3am CET.
- This dashboard became the source of truth for all quarterly target tracking going forward.