1.8 KiB
1.8 KiB
aliases, Is A, Belongs to, Status, Owner
| aliases | Is A | Belongs to | Status | Owner | |
|---|---|---|---|---|---|
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Task | 25q2 | Done | person-luca-rossi |
Update podcast description and tags
The podcast was approaching its relaunch in 25q3 with a new shorter-episode format, and the existing description and metadata on Apple Podcasts, Spotify, and other platforms had not been updated since the Season 1 launch in 24q1-podcast-season-1. This task refreshed all podcast metadata to reflect the evolved content focus, improved subscriber count, and upcoming format changes.
Podcast discoverability depends heavily on metadata quality -- the right keywords, an accurate description, and current artwork can significantly impact organic discovery on podcast platforms. This was especially important ahead of the planned relaunch.
Acceptance criteria
- Rewrite the podcast description for Apple Podcasts and Spotify (max 4000 chars)
- Update category tags and keywords based on competitive analysis of top engineering podcasts
- Refresh the podcast artwork to match current newsletter brand identity
- Update the "About" section on the podcast website
- Verify all changes are live across Apple Podcasts, Spotify, Google Podcasts, and Overcast
Notes
- The keyword analysis revealed the podcast was missing several high-traffic tags ("tech leadership," "staff engineer," "engineering career") that competitors were ranking for. Adding these improved discoverability in platform search results within two weeks.
- The new artwork was designed to visually connect the podcast and newsletter brands more tightly. person-sara-ricci handled the design using the newsletter's existing visual system.
- Related to measure-podcast-downloads -- the metadata update is expected to contribute to improved organic discovery ahead of the Season 3 relaunch.