1.7 KiB
1.7 KiB
aliases, Is A, Belongs to, Status, Owner
| aliases | Is A | Belongs to | Status | Owner | |
|---|---|---|---|---|---|
|
Task | 25q3 | Done | person-luca-rossi |
Create sponsor case studies
Sponsor case studies are the most effective sales tool for converting premium-tier prospects. This task created 3 detailed case studies from willing sponsors, documenting their goals, the campaign setup, results achieved, and return on investment. Each case study was designed to serve double duty: as a standalone PDF for sales conversations and as content for the website's "Advertise With Us" page.
person-paco-furiani identified the 3 sponsors most likely to participate (based on strong results and good relationships) and coordinated the interviews. person-luca-rossi wrote the case studies, and person-sara-ricci edited and designed them.
Acceptance criteria
- Identify and secure participation from 3 sponsors with strong campaign results
- Conduct 30-minute interviews with each sponsor to capture their perspective
- Write case studies following a standard format: challenge, solution, results, testimonial
- Design case studies as both web pages and downloadable PDFs
- Integrate case studies into the sales pitch deck and media kit
Notes
- All 3 sponsors agreed to participate, which speaks to the strength of the relationships person-paco-furiani has built. Each sponsor also provided a pull quote for the media kit.
- The results data was compelling: one sponsor reported a 340% ROI on their newsletter campaign, which became the headline stat in the updated pitch deck.
- Case studies are now the first thing person-paco-furiani sends to warm leads after the initial introduction, and they have noticeably shortened the sales cycle.