---
aliases: ["Sponsor call — 2024-04-26"]
Is A: Event
Date: "2024-04-26"
Belongs to: "[[2024-04]]"
Related to: ["[[person-anna-kowalski]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-04-26
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Anna is the developer marketing manager at TestGrid, a cloud-based testing infrastructure platform that provides on-demand browser and device farms for automated testing
- Discovery call to explore podcast sponsorship; TestGrid is expanding into the engineering leadership segment after previously focusing on individual developer audiences
- Discussed a 4-episode trial with pre-roll placement, specifically targeting episodes about testing strategies, quality engineering, and mobile development — strong content alignment with their product
- Anna asked about the possibility of running A/B tests on different ad copy across episodes to optimize messaging; we discussed how to structure that within our standard sponsorship framework
- New lead; Anna found our show through industry conference networking and has been tracking our download metrics for the past quarter

## Follow-up
- [ ] Send media kit with trial sponsorship options and A/B testing structure
- [ ] Update CRM with TestGrid details and estimated deal size
- [ ] Sync with [[person-matteo-cellini]] on whether the A/B copy testing is feasible operationally
