---
aliases: ["Sponsor call — 2024-06-21"]
Is A: Event
Date: "2024-06-21"
Belongs to: "[[2024-06]]"
Related to: ["[[person-olivia-martinez]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-06-21
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Follow-up with Olivia from CloudForge to review results from their initial 6-episode sponsorship block and discuss renewal options
- Campaign performance exceeded CloudForge's expectations — landing page conversions from our custom tracking URL outperformed their other podcast sponsorships by 45 percent
- Olivia wants to renew with an expanded package: 12 episodes over 6 months with both pre-roll and mid-roll placements, plus a dedicated sponsored segment in the newsletter
- Discussed timing the renewal to coincide with CloudForge's Q3 product launch; they want heavier placement density in August and September around the launch window
- Relationship has matured from cold lead to one of our top sponsors; Olivia has become an advocate for podcast sponsorship internally at CloudForge

## Follow-up
- [ ] Prepare renewal proposal with the expanded package and launch-aligned scheduling
- [ ] Update CRM with renewed opportunity value — this is now a top-3 sponsor by revenue
- [ ] Sync with [[person-matteo-cellini]] on pricing for the expanded package with launch surge
