---
aliases: ["Create Q2 sponsor pitch deck"]
Is A: Task
Belongs to: "[[25q1]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Create Q2 sponsor pitch deck

Separate from the standard media kit PDF, this task created a more detailed pitch deck for high-value sponsor prospects that [[person-paco-furiani]] could present in live video calls. The deck needed to tell a compelling story about the newsletter's audience, demonstrate proven ROI for sponsors, and introduce the new data sponsorship tier with concrete examples of the insights sponsors would receive.

The pitch deck was designed for 15-minute presentations followed by Q&A, which is the standard format for sponsor sales calls. It needed to be visually polished, data-driven, and leave room for customization based on the specific prospect's industry and goals.

## Acceptance criteria

- [x] Create a 12-15 slide pitch deck covering audience, engagement, pricing, and ROI
- [x] Include 2-3 sponsor case studies with specific metrics (impressions, clicks, conversions)
- [x] Design a dedicated section for the data sponsorship tier with sample insights
- [x] Build the deck in Google Slides for easy customization by [[person-paco-furiani]]
- [x] Rehearse the presentation flow with [[person-paco-furiani]] and refine

## Notes

- [[person-paco-furiani]] used the deck in 8 sales calls during Q2 and reported it significantly improved the quality of conversations. Prospects asked more specific questions and moved to proposal stage faster.
- The case study slides were the most impactful section -- prospects consistently asked for "more like this" during calls.
- The deck is stored in Google Drive and linked to [[procedure-sponsor-sales]] for ongoing updates.
