---
aliases: ["Sponsor call — 2025-05-09"]
Is A: Event
Date: "2025-05-09"
Belongs to: "[[2025-05]]"
Related to: ["[[person-lisa-chen]]"]
Tags: ["Work"]
---
# Sponsor call — 2025-05-09
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Annual review and renewal discussion with Lisa from DevMetrics; their sponsorship has been running for over a year now and this is the most comprehensive performance review to date
- DevMetrics has seen sustained lead generation from our audience throughout 2024 and into 2025; Lisa shared that podcast-sourced enterprise leads have a 25 percent higher average contract value compared to leads from other channels
- Lisa wants to renew for another year with expanded scope: adding a quarterly "Engineering Metrics Spotlight" segment where we discuss anonymized benchmarking data from DevMetrics' platform — this creates valuable content for listeners while providing brand integration for DevMetrics
- Discussed pricing for the expanded package; Lisa's budget has increased significantly based on the demonstrated ROI, putting DevMetrics in our top-5 sponsors by revenue
- The CEO panel episode from last year was well-received and they want to do a follow-up this year with updated data

## Follow-up
- [ ] Draft proposal for the "Engineering Metrics Spotlight" segment with format and pricing
- [ ] Update CRM with DevMetrics renewal and expanded deal value
- [ ] Follow up with Lisa in two weeks to align on the segment format details
