---
aliases: ["Sponsor call — 2024-08-16"]
Is A: Event
Date: "2024-08-16"
Belongs to: "[[2024-08]]"
Related to: ["[[person-emma-wilson]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-08-16
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Mid-campaign check-in with Emma from SecureShip; the co-branded security mini-series launched in July and the first two episodes have performed well
- Download numbers for the mini-series episodes are tracking at 85 percent of regular episode performance, which exceeds Emma's expectations for sponsored content — she was concerned it might underperform due to the overtly sponsored nature
- Discussed adjustments to the remaining mini-series episode topics based on listener feedback — pivoting the third episode from supply chain attacks to dependency management, which generated more engagement in previous episodes
- Emma is already thinking about a renewal for 2025 and wants to explore expanding the partnership to include a sponsored research report on software supply chain security
- Relationship continues to strengthen; this partnership is becoming a model for how we want to structure premium sponsorships going forward

## Follow-up
- [ ] Send updated content plan for the remaining mini-series episode to Emma for approval
- [ ] Update CRM with 2025 renewal pipeline opportunity
- [ ] Sync with [[person-matteo-cellini]] on pricing for the research report sponsorship concept
