---
aliases: ["Sponsor call — 2024-02-16"]
Is A: Event
Date: "2024-02-16"
Belongs to: "[[2024-02]]"
Related to: ["[[person-rachel-green]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-02-16
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Rachel represents StackBridge, a code review and pull request automation tool aimed at reducing review bottlenecks in engineering teams
- Discovery call focused on StackBridge's Q2 marketing plans; they want to target senior engineers and engineering managers who feel the pain of slow code review cycles
- Discussed mid-roll sponsorship placement on 8 episodes with a focus on content about team workflow, developer experience, and engineering efficiency
- Rachel expressed concern about audience overlap with another podcast they already sponsor — I shared our unique listener demographics data showing we skew more senior and international than competitors
- New relationship; Rachel was referred by a mutual contact in the developer marketing space

## Follow-up
- [ ] Send detailed audience overlap analysis and unique listener data to Rachel
- [ ] Update CRM with StackBridge as a warm lead
- [ ] Sync with [[person-matteo-cellini]] on pricing for the 8-episode package
