---
aliases: ["Sponsor call — 2025-03-14"]
Is A: Event
Date: "2025-03-14"
Belongs to: "[[2025-03]]"
Related to: ["[[person-yuki-sato]]"]
Tags: ["Work"]
---
# Sponsor call — 2025-03-14
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Renewal call with Yuki from NovaCLI; their initial 3-month sponsorship has completed and they are ready to discuss next steps
- NovaCLI's Q1 sponsorship produced strong results — the developer productivity episodes drove particularly high engagement, with their custom promo code seeing redemption rates approximately 2x their industry benchmark
- Yuki confirmed budget approval for a 6-month extension at the premium tier, which includes both pre-roll and mid-roll placements plus newsletter mentions
- Discussed shifting NovaCLI's messaging for the renewal period: moving from general brand awareness to promoting their newly launched team collaboration features, targeting the engineering manager segment of our audience
- Relationship has matured nicely from initial discovery call to committed, longer-term sponsor; Yuki is responsive and understands our audience well

## Follow-up
- [ ] Send renewal contract with premium tier pricing and updated messaging guidelines
- [ ] Update CRM with NovaCLI renewal and upgraded deal value
- [ ] Follow up with Yuki in one week to confirm contract signature
