---
aliases: ["Sponsor call — 2024-12-20"]
Is A: Event
Date: "2024-12-20"
Belongs to: "[[2024-12]]"
Related to: ["[[person-anna-kowalski]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-12-20
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Year-end review call with Anna from TestGrid to assess the full 6-month sponsorship performance and discuss 2025 renewal
- TestGrid's sponsorship has been consistently strong throughout the second half of 2024; their "eliminate flaky tests" messaging continues to drive high engagement and the custom landing page conversion rate has held steady
- Anna wants to renew for all of 2025 with an expanded scope: adding newsletter sponsorship and exploring a co-produced testing best practices guide that we would promote through our channels
- Discussed pricing for the expanded 2025 package — Anna is targeting a 10 percent overall budget increase from her leadership, which should accommodate the expanded scope within our pricing framework
- TestGrid has become one of our most reliable and easiest-to-work-with sponsors; the A/B testing approach they brought to ad copy has become something we now offer to all sponsors

## Follow-up
- [ ] Prepare 2025 renewal proposal with newsletter and content guide add-ons
- [ ] Update CRM with TestGrid renewal pipeline and estimated 2025 deal value
- [ ] Sync with [[person-matteo-cellini]] on pricing and production costs for the testing guide
