---
aliases: ["Sponsor call — 2024-05-24"]
Is A: Event
Date: "2024-05-24"
Belongs to: "[[2024-05]]"
Related to: ["[[person-peter-schmidt]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-05-24
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Follow-up with Peter from InfraWatch to finalize the renewal contract with the newsletter add-on that was discussed in March
- Peter confirmed the extended deal: 6-month podcast sponsorship renewal plus bi-weekly newsletter sponsorship, representing a 30 percent increase over their previous contract value
- Reviewed updated campaign performance data from Q1 — InfraWatch's conversion rates from our audience are approximately 2x their industry average for podcast sponsorship, which justified the budget increase internally
- Peter mentioned they are planning a major product release in Q3 and want to coordinate a sponsored episode around the launch with a special offer for our listeners
- Strong ongoing relationship; InfraWatch continues to be one of our best sponsor partnerships in terms of both revenue and audience fit

## Follow-up
- [ ] Send renewal contract with newsletter add-on terms for Peter's signature
- [ ] Update CRM with renewed deal value and contract dates
- [ ] Follow up in one week to confirm signed contract and coordinate Q3 launch episode
