---
aliases: ["Revenue Q3 2024"]
Is A: Target
Belongs to: "[[24q3]]"
Measure: "[[measure-sponsorship-mrr]]"
Goal value: 12000
Actual value: 11156
Status: Behind
---
# Revenue Target Q3 2024
Target: €12,000/month MRR by end of quarter.

The €12k target required roughly €2k in net new MRR, which seemed achievable given the Q2 pipeline. However, this quarter coincided with summer seasonality, which historically affects B2B advertising budgets. The podcast revenue from [[24q3-podcast-season-2]] was expected to provide a secondary revenue stream, though podcast sponsorships were priced lower than newsletter placements.

## Progress

- July was soft as expected -- two sponsors paused for the summer, dropping MRR to €8,700 temporarily. One new annual deal partially offset the dip.
- August improved as paused sponsors resumed and a new premium sponsor signed a 6-month commitment, pushing MRR to €10,400.
- September brought podcast sponsorship revenue online for the first time (€800/month), but newsletter sponsor acquisition slowed as Q4 budget planning consumed potential buyers' attention.
- Closed at €11,156 MRR -- about €850 short of the €12k target.

## Notes

- Summer seasonality hit harder than anticipated. Future planning should assume a 10-15% MRR dip in July and price targets accordingly.
- Podcast sponsorships are a meaningful but modest revenue stream. At €800/month they contribute to diversification but will not be a primary growth driver.
