---
Is A: Experiment
Status: Open
trashed: true
trashed_at: "2026-02-05"
---
# Failed Podcast Experiment

Tried launching a weekly podcast alongside the newsletter. The production overhead was too high for the audience growth it generated.

## Hypothesis
A companion podcast would increase newsletter subscribers by 30% within 3 months.

## Results
- Produced 8 episodes over 2 months
- Gained only ~200 new subscribers (vs 2000 target)
- Each episode took 4-6 hours to produce
- ROI was negative compared to writing time

## Decision
Dropped the podcast and reallocated time back to writing. The newsletter remains the primary channel.
