---
aliases: ["Sponsor call — 2025-05-23"]
Is A: Event
Date: "2025-05-23"
Belongs to: "[[2025-05]]"
Related to: ["[[person-michael-brown]]"]
Tags: ["Work"]
---
# Sponsor call — 2025-05-23
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Renewal discussion with Michael from PipelineHQ; their sponsorship has been running since the initial trial in mid-2024 and has expanded steadily through three contract extensions
- Michael shared that PipelineHQ's podcast sponsorship is now their single most cost-effective customer acquisition channel, with a customer acquisition cost approximately 60 percent lower than their paid search campaigns
- He wants to commit to a full 12-month sponsorship for the remainder of 2025 and into 2026, signaling a major shift from his initial skepticism about whether our audience was the right fit
- Discussed an upgrade to premium placement with both pre-roll and mid-roll spots, plus newsletter mentions — Michael's budget has grown significantly as PipelineHQ has scaled their revenue
- Remarkable relationship arc: from cautious 3-episode trial to annual commitment in under a year, driven entirely by measurable performance data

## Follow-up
- [ ] Send annual contract proposal with premium tier pricing
- [ ] Update CRM with PipelineHQ's annual commitment and updated lifetime deal value
- [ ] Follow up with Michael in one week to finalize the contract
