---
aliases: ["Sponsor call — 2025-03-28"]
Is A: Event
Date: "2025-03-28"
Belongs to: "[[2025-03]]"
Related to: ["[[person-henrik-johansson]]"]
Tags: ["Work"]
---
# Sponsor call — 2025-03-28
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Henrik represents BuildStream, a European developer productivity platform that combines build caching, remote execution, and CI analytics into a single tool
- Discovery call; BuildStream is positioning themselves as an alternative to Bazel and Gradle's enterprise offering, targeting engineering teams frustrated by slow build times and complex build system configurations
- Discussed a 4-episode sponsorship trial with mid-roll placement; Henrik is specifically interested in episodes about developer productivity, build systems, and engineering efficiency
- Henrik emphasized that BuildStream's European headquarters makes our international audience particularly attractive — he wants to reach engineering leaders in both European and North American markets simultaneously
- New lead; Henrik was referred by Anna from TestGrid, who spoke positively about her experience sponsoring with us — cross-referral from existing sponsors is a strong signal

## Follow-up
- [ ] Send proposal with trial sponsorship pricing and international audience data
- [ ] Update CRM with BuildStream details and note the TestGrid referral source
- [ ] Follow up in two weeks after Henrik presents the proposal to his CEO
