---
aliases: ["Content Production"]
Is A: Responsibility
Belongs to: "[[area-building]]"
Has Measures: ["[[measure-articles-per-week]]", "[[measure-essay-quality-score]]"]
Has Procedures: ["[[procedure-weekly-newsletter]]", "[[procedure-monthly-pillar-planning]]", "[[procedure-social-media-scheduling]]", "[[procedure-newsletter-ab-testing]]", "[[procedure-content-calendar-review]]", "[[procedure-editorial-review]]", "[[procedure-evergreen-content-audit]]", "[[procedure-newsletter-metrics-weekly]]"]
Status: Open
---
# Content Production

Content production is the engine behind Refactoring. Every week, the newsletter and supporting essays need to ship on time, at a quality bar that keeps readers coming back. This responsibility covers the full lifecycle of written content — from ideation and outlining through drafting, editing, and publishing — and it is the single most important operational commitment in the business.

## Scope

- Writing and publishing the weekly Refactoring newsletter edition
- Producing standalone essays and deep-dive articles on engineering leadership topics
- Maintaining and executing the monthly content calendar and pillar plan
- Running A/B tests on subject lines, formats, and send times to optimize engagement
- Coordinating with [[person-sara-ricci]] on editorial review and copy quality
- Auditing and refreshing evergreen content to keep the archive valuable over time

## Current state

The production cadence is stable: one newsletter edition plus at least one standalone essay ships every week. Reader feedback consistently lands above 4.5 out of 5 on quality, and the editorial pipeline with Sara has reduced last-minute scrambles significantly. The main challenge right now is balancing depth with consistency — some weeks the essay ideas demand more research time than the schedule allows, which can push social distribution to the back burner.

Pillar planning has helped front-load topic selection, but there is room to improve the feedback loop between [[measure-essay-quality-score]] data and future topic choices. The evergreen content audit is running quarterly but could benefit from being more systematic.

## Key procedures

- [[procedure-weekly-newsletter]]
- [[procedure-monthly-pillar-planning]]
- [[procedure-content-calendar-review]]
- [[procedure-editorial-review]]
- [[procedure-newsletter-ab-testing]]
- [[procedure-social-media-scheduling]]
- [[procedure-evergreen-content-audit]]
- [[procedure-newsletter-metrics-weekly]]

## Key measures

- [[measure-articles-per-week]]
- [[measure-essay-quality-score]]
