---
aliases: ["Sponsor call — 2024-12-06"]
Is A: Event
Date: "2024-12-06"
Belongs to: "[[2024-12]]"
Related to: ["[[person-carlos-mendez]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-12-06
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Follow-up with Carlos from CodeVault; they have been in the pipeline since April and are now ready to commit after completing their internal budget planning for 2025
- Carlos confirmed a 6-month sponsorship starting in January 2025 with category exclusivity in the code hosting and version control space — no GitHub or GitLab ads during their sponsorship period
- The category exclusivity premium was agreed at 20 percent above standard rates, which Carlos's leadership approved given the competitive advantage of owning the category in our audience's mind
- Discussed messaging strategy: CodeVault wants to position themselves as the enterprise-grade alternative for teams with compliance requirements, targeting the subset of our audience at regulated companies
- Long sales cycle finally closing; the 8-month pipeline duration is our longest to date, but the deal value justifies the patience

## Follow-up
- [ ] Send final contract with category exclusivity terms and 2025 scheduling
- [ ] Update CRM with CodeVault as a closed deal and adjust 2025 revenue projections
- [ ] Follow up with Carlos by mid-December to finalize contract before the holiday break
