---
aliases: ["Revenue Q1 2024"]
Is A: Target
Belongs to: "[[24q1]]"
Measure: "[[measure-sponsorship-mrr]]"
Goal value: 8000
Actual value: 7251
Status: Behind
---
# Revenue Target Q1 2024
Target: €8,000/month MRR by end of quarter.

This was the inaugural quarter with formal sponsorship MRR targets, aligned with the [[2024-double-revenue]] annual goal. The €8k target assumed successful completion of the [[24q1-launch-sponsorship-packages]] project, which would introduce tiered pricing and multi-month commitments to replace the ad-hoc sponsorship deals that had characterized 2023.

## Progress

- January carried over two legacy sponsors at roughly €2,800/month combined while the new packages were being finalized.
- The new tiered sponsorship packages launched in mid-February, generating two new sign-ups at the mid-tier (€1,200/month each) by month end.
- March brought one additional sponsor at the premium tier (€2,000/month), but a legacy sponsor churned, netting only +€800 for the month.
- Closed at €7,251 MRR -- about €750 short of the €8k target.

## Notes

- The new packaging structure is clearly an improvement over ad-hoc deals, but the sales cycle is longer than expected. Most sponsors need 3-4 weeks of back-and-forth before committing.
- [[person-luca-rossi]] noted that sponsors care more about audience quality (open rates, click-through) than raw subscriber count. This insight should inform how growth is messaged to potential sponsors.
