---
aliases: ["Revenue Q1 2025"]
Is A: Target
Belongs to: "[[25q1]]"
Measure: "[[measure-sponsorship-mrr]]"
Goal value: 15000
Actual value: 15569
Status: Done
---
# Revenue Target Q1 2025
Target: €15,000/month MRR by end of quarter.

The €15k target kicked off the [[2025-reach-22k-mrr]] annual goal with an ambitious but measured first step. Key changes this quarter included introducing a formal sponsor retention program (quarterly check-ins and performance reports), raising prices by 10-15% on new deals, and adding a new "data sponsorship" tier that gave sponsors access to anonymized audience survey data.

## Progress

- January started strong with zero churn for the first time -- the new retention program and proactive check-ins made an immediate difference. Two new mid-tier sponsors signed up.
- February saw the data sponsorship tier close its first two deals at premium pricing (€2,500/month each), significantly accelerating MRR growth.
- March brought one more premium deal and continued zero churn, pushing MRR comfortably past the target.
- Closed at €15,569 MRR -- exceeding the target by €569.

## Notes

- This was the first revenue target hit since the formalization of MRR tracking. The retention program is clearly working -- zero churn in a quarter is unprecedented.
- The data sponsorship tier is a significant innovation. Sponsors are willing to pay a meaningful premium for audience insights, and it differentiates the offering from commodity newsletter ads.
