---
aliases: ["Sponsor call — 2024-08-30"]
Is A: Event
Date: "2024-08-30"
Belongs to: "[[2024-08]]"
Related to: ["[[person-michael-brown]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-08-30
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Follow-up with Michael from PipelineHQ after the first episode of their 3-episode trial aired; initial results are promising
- Michael reported a noticeable spike in trial sign-ups that correlated with the episode publish date — approximately 40 new trial accounts in the first week, which is above their threshold for a successful channel test
- Discussed adjusting the ad copy for the remaining two episodes based on what resonated: the "setup in 5 minutes" messaging performed better than the feature comparison angle
- Michael is now open to discussing a longer commitment if the remaining trial episodes maintain similar performance; mentioned budget for a 6-episode extension
- Relationship warming quickly; Michael's initial skepticism about audience fit has been addressed by the trial data

## Follow-up
- [ ] Prepare updated ad copy for the remaining two trial episodes
- [ ] Update CRM with PipelineHQ trial performance data and potential extension deal
- [ ] Follow up after the third trial episode airs to discuss the 6-episode extension
