---
aliases: ["Launch Refactoring Podcast"]
Is A: Goal
Belongs to: "[[2024]]"
Status: Done
---
# Launch Refactoring Podcast

The podcast is the biggest new distribution channel for Refactoring in 2024. Audio content reaches a different audience segment than the newsletter and deepens engagement with existing subscribers. A successful podcast also opens new sponsorship inventory, directly supporting [[2024-double-revenue]] and [[responsibility-sponsorships]].

## Success criteria

- Launch Season 1 by end of Q1 2024
- Publish at least 20 episodes across two seasons in the year
- Reach 1,000+ downloads per episode by Season 2
- Secure at least 2 podcast-specific sponsors
- Maintain a sustainable production cadence without degrading newsletter quality

## Key milestones

- Produce and launch Season 1 during [[24q1-podcast-season-1]] (8-10 episodes)
- Establish production workflow with [[person-paco-furiani]] handling editing and distribution
- Launch Season 2 during [[24q3-podcast-season-2]] with improved format based on Season 1 feedback
- Track growth via [[measure-podcast-downloads]] and [[measure-podcast-episodes-per-month]]
- Review analytics quarterly using [[procedure-podcast-analytics]]

## Notes

- Season 1 launched in March 2024 with 10 episodes. Season 2 launched in August with 12 episodes. Total: 22 episodes, exceeding the 20-episode target.
- Downloads per episode grew from ~400 in Season 1 to ~1,300 by late Season 2. Crossed the 1,000 threshold in episode 16.
- Secured 2 podcast sponsors by Q3, both cross-sold from existing newsletter sponsors. The podcast inventory added approximately 1,800 EUR/month to [[measure-sponsorship-mrr]].
- Production workflow stabilized by episode 5. [[person-paco-furiani]] now handles end-to-end production with minimal input needed.
- Interview format performed better than solo episodes for downloads. Solo episodes had higher completion rates.
- The podcast is now a permanent channel. Planning [[25q2-podcast-season-3]] to continue momentum into 2025.
