---
aliases: ["Podcast Show Notes"]
Is A: Procedure
Belongs to: "[[responsibility-podcast]]"
Cadence: Bi-weekly
Owner: "[[person-luca-rossi]]"
---
# Podcast Show Notes

Show notes are the podcast's written footprint — they drive discoverability through search, provide value to listeners who want to reference key points, and serve as promotional content for the newsletter and social media. Well-crafted show notes turn a single recording into multiple content touchpoints, extending the episode's reach well beyond the initial listen. This procedure ensures every episode gets the written support it deserves.

## Steps

- [ ] Listen to the final edited episode (or review detailed timestamps from the recording session) and note the key topics, insights, and quotable moments
- [ ] Write a compelling episode summary (3-5 sentences) that communicates the core value proposition — why should someone press play?
- [ ] Create a structured outline of the episode's major segments with timestamps so listeners can navigate directly to topics that interest them
- [ ] Pull 2-3 key quotes from the guest that capture the most impactful or surprising moments of the conversation
- [ ] Compile a list of all resources mentioned in the episode: books, tools, articles, people, and links
- [ ] Write a brief guest bio (2-3 sentences) with links to their website and social profiles
- [ ] Format the show notes for the podcast website and submit for publishing
- [ ] Adapt the show notes into a newsletter teaser for the next edition — highlight 1-2 insights to drive listens from [[measure-subscribers]]
- [ ] Share the show notes and promotional assets with [[person-sara-ricci]] for cross-promotion in the newsletter

## Notes

- The episode summary is the most important element of show notes. Most potential listeners decide whether to press play based on the summary alone — write it like a headline, not an abstract.
- Timestamps are a small effort with outsized value. They improve the listener experience and boost SEO by adding keyword-rich text to the show notes page.
- Do not just transcribe the episode. Show notes should complement the audio, not duplicate it. Provide structure, links, and highlights that add value beyond what someone gets by listening.
- Cross-promote episodes in the newsletter by connecting episode themes to recent written content. This creates a flywheel between [[responsibility-podcast]] and [[responsibility-content-production]].
- Publish show notes on the same day the episode goes live, or ideally a few hours before. Delayed show notes mean missed traffic from the initial launch push.
