---
aliases: ["January 2024"]
Is A: Month
Created at: "2024-01-28"
Belongs to: "[[24q1]]"
Rating: "😄"
---
# January 2024

## Focus

- Set up [[24q1-launch-sponsorship-packages]] — research pricing, structure tiers, draft sponsor-facing materials
- Begin planning [[24q1-podcast-season-1]] — outline first 6 episode topics, research recording setup
- Map out cycling calendar for the year ([[24q1-plan-cycling-season]])

## Highlights

- Finalized the three-tier sponsorship model (Gold, Silver, Bronze) with [[person-matteo-cellini]] — spent two full days on pricing research and competitive analysis
- Ordered podcast equipment: Shure SM7B, Focusrite Scarlett, pop filter — the home studio is starting to take shape
- Newsletter hit 35.4k subscribers, steady organic growth from December's end-of-year content
- Read "The Hard Thing About Hard Things" and "Measure What Matters" — both immediately applicable to how I think about Refactoring's goals
- Registered for Nove Colli (May) and submitted lottery application for Maratona dles Dolomites (July)
- Started base training: 380 km this month, mostly zone 2 rides on the trainer

## Reflections

January always feels like a slow month, but this one was quietly productive. The sponsorship package work was the kind of unglamorous, strategic task that doesn't produce visible output but sets up everything that follows. [[person-matteo-cellini]] and I went back and forth on pricing for days — we kept second-guessing whether Gold at EUR 2.8k/issue was too high. In the end, we decided to launch at that price and see what happens. Worst case, we adjust.

The podcast planning was fun but nerve-wracking. I've been talking about launching a podcast for over a year, and now it's actually happening. The equipment is here, the topics are outlined. No more excuses. February is recording month.
