---
aliases: ["Review and update pricing page"]
Is A: Task
Belongs to: "[[24q3]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Review and update pricing page

The sponsorship pricing page had been static since the [[24q1-launch-sponsorship-packages]] project. With six months of data on sponsor engagement and conversion rates, it was time to update the pricing to reflect the newsletter's increased value (higher subscriber count, better open rates, proven sponsor ROI). This task also involved restructuring the page to better highlight the data sponsorship tier that was being piloted.

The pricing update needed to balance maximizing revenue per sponsor with maintaining competitive positioning against other engineering newsletters in the market. [[person-paco-furiani]] conducted informal competitive research, reaching out to contacts at similar newsletters to benchmark pricing ranges.

## Acceptance criteria

- [x] Audit current pricing against competitive benchmarks from 5+ comparable newsletters
- [x] Propose updated pricing tiers with rationale for each change
- [x] Redesign the pricing page layout to feature the data sponsorship tier more prominently
- [x] Add an ROI calculator or "what you get" section to justify pricing
- [x] Update the media kit PDF to reflect new pricing

## Notes

- Prices were increased by roughly 15% across all tiers. No existing sponsors complained during renewal conversations, suggesting the previous pricing may have been too low.
- The ROI calculator section proved effective -- prospects who engaged with it converted at nearly 2x the rate of those who did not.
- [[person-paco-furiani]] found that the newsletter's pricing was in the lower quartile compared to peers with similar audience sizes. Room for further increases in 2025.
