---
aliases: ["Sponsor call — 2024-06-07"]
Is A: Event
Date: "2024-06-07"
Belongs to: "[[2024-06]]"
Related to: ["[[person-thomas-mueller]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-06-07
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Thomas represents APIForge, a developer-focused API management and gateway platform that recently expanded into the European market
- Discovery call; APIForge is building brand awareness among engineering teams evaluating API infrastructure solutions and sees podcast sponsorship as a key channel for reaching technical decision-makers
- Discussed a 3-month sponsorship with pre-roll placements; Thomas was particularly interested in targeting episodes about API design, backend architecture, and developer experience
- Thomas asked about geographical audience breakdown — their European expansion makes our international listener base (approximately 40 percent outside the US) especially attractive compared to US-centric competitors
- New lead; Thomas reached out after hearing a recommendation from another sponsor in the dev tools space

## Follow-up
- [ ] Send media kit with geographic audience breakdown data
- [ ] Update CRM with APIForge details and Thomas's contact information
- [ ] Follow up in two weeks once Thomas has reviewed the proposal with his marketing team
