---
aliases: ["Revenue Q2 2024"]
Is A: Target
Belongs to: "[[24q2]]"
Measure: "[[measure-sponsorship-mrr]]"
Goal value: 10000
Actual value: 9914
Status: Behind
---
# Revenue Target Q2 2024
Target: €10,000/month MRR by end of quarter.

The €10k MRR target represented the first five-figure month, a psychological milestone for the business. The plan was to build on the new sponsorship packages launched in Q1 and begin outbound sales efforts. [[person-paco-furiani]] started helping with sponsor outreach on a part-time basis this quarter, which was expected to accelerate the pipeline.

## Progress

- April saw two new mid-tier sponsors close, pushing MRR to €8,900. The outbound approach was working -- both came from cold outreach by [[person-paco-furiani]].
- May added one premium sponsor (€2,000/month) but lost a mid-tier sponsor who cited budget cuts, netting +€800 for the month.
- June was flat with minor upsells to existing sponsors adding roughly €200, bringing the total to €9,914.
- Missed the target by just €86 -- the closest near-miss of the year.

## Notes

- Churn is the silent killer. Gross new sales were actually ahead of plan, but losing one mid-tier sponsor in May erased most of the gains. Need to invest in sponsor retention and relationship management.
- [[person-paco-furiani]]'s outbound efforts are proving valuable. The ROI on his part-time involvement is clearly positive.
