---
aliases: ["Prepare Q4 sponsor renewal emails"]
Is A: Task
Belongs to: "[[24q4]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Prepare Q4 sponsor renewal emails

Q4 is renewal season for most annual sponsor contracts. This task prepared personalized renewal emails for each sponsor whose contract was expiring at year-end, including their individual performance data (impressions, clicks, conversions where trackable) and a proposed renewal package. The goal was to retain at least 80% of expiring sponsors and upsell where possible.

[[person-paco-furiani]] drafted the initial emails while [[person-luca-rossi]] reviewed and personalized each one. The renewal emails needed to go out by mid-November to give sponsors time to process through their internal budget approval cycles before the December budget freeze.

## Acceptance criteria

- [x] Pull individual performance reports for each expiring sponsor
- [x] Draft personalized renewal emails with performance data and proposed package
- [x] Include upsell options (data tier, podcast bundle) where appropriate
- [x] Send all renewal emails by November 15
- [x] Track responses and follow up within 5 business days of no response

## Notes

- Retention result: 7 out of 9 expiring sponsors renewed (78%), just under the 80% target. The two that churned cited internal budget cuts rather than dissatisfaction.
- Three sponsors accepted upsell offers, adding approximately €1,800/month in net MRR. The personalized performance data was cited as a key factor in their decision.
- [[person-paco-furiani]] handled the follow-up sequence effectively. The process is now documented in [[procedure-sponsor-renewal]].
