---
aliases: ["Sponsor call — 2024-07-19"]
Is A: Event
Date: "2024-07-19"
Belongs to: "[[2024-07]]"
Related to: ["[[person-peter-schmidt]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-07-19
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Quarterly check-in with Peter from InfraWatch to review campaign performance and plan the Q3 product launch episode discussed in May
- InfraWatch's listener engagement continues to be strong — Peter shared internal attribution data showing our podcast drives more qualified leads per dollar than their paid search campaigns
- Finalized plans for the sponsored product launch episode in September: a dedicated 10-minute segment where we discuss the new features in a conversational format rather than a scripted ad read
- Peter also raised the idea of sponsoring a live recording at an upcoming conference where InfraWatch will have a booth — exploring logistics and pricing for this
- Relationship remains one of our strongest; Peter has been easy to work with and InfraWatch's product continues to be genuinely relevant to our audience

## Follow-up
- [ ] Draft the product launch segment script framework and send to Peter for review
- [ ] Update CRM with the live recording sponsorship as a potential upsell opportunity
- [ ] Follow up on conference logistics with Peter by end of July
