---
aliases: ["Subscribers Q2 2025"]
Is A: Target
Belongs to: "[[25q2]]"
Measure: "[[measure-subscribers]]"
Goal value: 66000
Actual value: 66349
Status: Done
---
# Subscribers Target Q2 2025
Target: 66,000 subscribers by end of quarter.

The 66k target represented the steepest quarterly climb yet, requiring over 7,300 net adds. This coincided with the [[25q2-laputa-v2]] development phase, which meant less time for promotional content. To compensate, [[person-luca-rossi]] invested in a referral program and doubled down on SEO-optimized archive pages that had started generating meaningful organic traffic.

## Progress

- April was the strongest month in the newsletter's history: +3,100 subscribers, powered by a referral program launch that offered exclusive content for successful referrals.
- May maintained solid growth at +2,200 despite reduced publishing cadence (biweekly instead of weekly) due to Laputa development demands.
- June closed with +2,400 as the referral program reached steady state and several archive articles started ranking on the first page of Google for competitive search terms.
- Hit 66,349 -- exceeding the target by 349.

## Notes

- The referral program proved to be the single most effective growth lever introduced since the podcast. Roughly 30% of new subscribers in Q2 came through referrals.
- SEO is becoming a compounding asset. The archive pages now drive roughly 800 organic subscribers per month with zero ongoing effort.
