---
aliases: ["Revenue Q4 2025"]
Is A: Target
Belongs to: "[[25q4]]"
Measure: "[[measure-sponsorship-mrr]]"
Goal value: 22000
Actual value: "None"
Status: Open
---
# Revenue Target Q4 2025
Target: €22,000/month MRR by end of quarter.

The €22k target is the culmination of the [[2025-reach-22k-mrr]] annual goal and would represent a roughly 73% increase from the ~€12.7k MRR at the start of 2025. Q4 is historically the strongest quarter for B2B advertising budgets, so this is strategically placed. The target also assumes the self-serve booking tool is fully operational and generating incremental small-sponsor revenue.

## Progress

- Quarter has not started yet. Strategy planning is in progress.
- Key assumptions: Q3 delivers at least €18k MRR (allowing a €4k gap to close in Q4), the self-serve tool generates at least €1,000/month from small sponsors, and Q4 budget flush behavior delivers 2-3 new premium deals.
- [[person-paco-furiani]] is building a target list of 20 potential premium sponsors to approach in September for Q4 commitments.
- If the Laputa app launches publicly, there may be an opportunity to bundle app sponsorship with newsletter sponsorship as a premium offering.

## Notes

- €22k MRR would make the newsletter business comfortably profitable as a standalone operation, even after accounting for [[person-paco-furiani]]'s compensation and other operational costs.
- This target is ambitious but not unreasonable given the trajectory. The biggest risk is a repeat of 2024's churn problem, which the retention program should mitigate.
