---
aliases: ["Create sponsor case studies"]
Is A: Task
Belongs to: "[[25q3]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Create sponsor case studies

Sponsor case studies are the most effective sales tool for converting premium-tier prospects. This task created 3 detailed case studies from willing sponsors, documenting their goals, the campaign setup, results achieved, and return on investment. Each case study was designed to serve double duty: as a standalone PDF for sales conversations and as content for the website's "Advertise With Us" page.

[[person-paco-furiani]] identified the 3 sponsors most likely to participate (based on strong results and good relationships) and coordinated the interviews. [[person-luca-rossi]] wrote the case studies, and [[person-sara-ricci]] edited and designed them.

## Acceptance criteria

- [x] Identify and secure participation from 3 sponsors with strong campaign results
- [x] Conduct 30-minute interviews with each sponsor to capture their perspective
- [x] Write case studies following a standard format: challenge, solution, results, testimonial
- [x] Design case studies as both web pages and downloadable PDFs
- [x] Integrate case studies into the sales pitch deck and media kit

## Notes

- All 3 sponsors agreed to participate, which speaks to the strength of the relationships [[person-paco-furiani]] has built. Each sponsor also provided a pull quote for the media kit.
- The results data was compelling: one sponsor reported a 340% ROI on their newsletter campaign, which became the headline stat in the updated pitch deck.
- Case studies are now the first thing [[person-paco-furiani]] sends to warm leads after the initial introduction, and they have noticeably shortened the sales cycle.
