---
aliases: ["Create sponsor media kit PDF"]
Is A: Task
Belongs to: "[[24q2]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Create sponsor media kit PDF

Sponsor prospects consistently asked for a one-pager that summarized audience demographics, engagement metrics, pricing tiers, and past sponsor results. Previously, this information was sent piecemeal via email, which was slow and inconsistent. This task created a professionally designed media kit PDF that could be sent as the standard first touchpoint in the sponsor sales process.

The media kit needed to feel premium but not overly corporate -- matching the newsletter's brand voice of "senior engineer who knows what they are talking about." [[person-paco-furiani]] provided input on what sponsor prospects most frequently asked about during sales conversations, which shaped the content priorities.

## Acceptance criteria

- [x] Design a 4-page media kit covering audience profile, engagement stats, pricing, and case studies
- [x] Include current subscriber count, open rate, click-through rate, and audience demographics
- [x] Add testimonial quotes from 2-3 existing sponsors
- [x] Create editable template (Figma) so it can be updated quarterly with fresh stats
- [x] Get approval from [[person-paco-furiani]] before distributing to prospects

## Notes

- The media kit increased sponsor conversion rate on cold outreach from roughly 5% to 12%, making it the single most impactful sales tool created in 2024.
- The Figma template approach was key -- [[person-paco-furiani]] can update the numbers each quarter without needing design help.
- Related to [[24q1-launch-sponsorship-packages]] as part of the broader professionalization of the sponsor sales process.
