---
aliases: ["Sponsor call — 2024-10-25"]
Is A: Event
Date: "2024-10-25"
Belongs to: "[[2024-10]]"
Related to: ["[[person-kenji-tanaka]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-10-25
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Follow-up with Kenji from KubeScale to finalize sponsorship terms after their initial discovery call in September
- Kenji confirmed a 4-episode sponsorship with guest-aligned placement on platform engineering episodes; this is a new sponsorship format for us and sets a precedent for content-matched advertising
- Discussed pricing for the guest-aligned premium: a 15 percent uplift over standard placement, which Kenji accepted given the higher expected relevance and engagement for their target audience
- KubeScale will provide a unique discount code for our listeners, offering an extended trial period for their platform management tools
- Relationship has moved quickly from discovery to close; Kenji is decisive and has internal approval authority, which speeds up the process

## Follow-up
- [ ] Send signed contract with the guest-aligned placement schedule
- [ ] Update CRM with KubeScale as a closed deal and log the premium pricing model
- [ ] Sync with [[person-matteo-cellini]] on operationalizing the guest-aligned placement format
