---
aliases: ["Benedetta Vitali"]
Is A: Person
Tier: "3rd 🥉"
Tags: ["Podcast Guest"]
---
# Benedetta Vitali

Startup founder based in Naples, building a B2B SaaS product for the hospitality industry. Benedetta joined the podcast to share her experience of building a venture-backed startup in southern Europe, covering the challenges of fundraising outside traditional hubs, hiring technical talent in Italy, and navigating the gap between Italian business culture and Silicon Valley expectations.

## Notes

- Energetic and candid; did not shy away from discussing the real difficulties of building in southern Italy
- Her perspective on bootstrapping vs. raising VC in the Italian context was one of the most-discussed episodes on social media
- Deeply embedded in the Italian startup ecosystem; knows everyone and is generous with introductions
- Balances technical credibility (she was a developer before becoming a founder) with strong business instincts

## Collaborations

- [[24q1-podcast-season-1]] — recorded episode on building a startup in southern Europe
- [[topic-italian-startups]] — core topic of the conversation
- [[procedure-podcast-guest-outreach]] — introduced through the Italian startup community
