---
aliases: ["Sponsorships"]
Is A: Responsibility
Belongs to: "[[area-building]]"
Has Measures: ["[[measure-sponsorship-mrr]]", "[[measure-close-rate]]"]
Has Procedures: ["[[procedure-monthly-sponsor-report]]", "[[procedure-quarterly-sponsor-outreach]]", "[[procedure-sponsor-onboarding]]", "[[procedure-invoice-processing]]", "[[procedure-sponsor-renewal]]"]
Status: Open
---
# Sponsorships

Sponsorships are the primary revenue engine for Refactoring. Selling and managing sponsorship deals with B2B tech companies funds the entire operation — from team salaries to tools to the time and space needed for quality content production. This responsibility covers the full sponsorship lifecycle: outreach, closing, onboarding, delivery, reporting, and renewal. The goal is to build long-term partnerships, not one-off ad placements.

## Scope

- Running quarterly outreach campaigns to fill the sponsorship pipeline with qualified prospects
- Closing sponsorship deals with a focus on long-term, recurring partnerships over one-off placements
- Onboarding new sponsors with clear expectations on deliverables, timelines, and audience data
- Delivering monthly sponsor reports that demonstrate value and ROI transparently
- Managing renewals proactively, using performance data and relationship quality to retain sponsors
- Coordinating with [[person-matteo-cellini]] on partnership strategy and outreach execution

## Current state

Sponsorship revenue is growing steadily, with MRR on a clear upward trajectory from its current base toward the target. Close rate remains healthy at above 30%, and the renewal pipeline is strong — most sponsors who run a first campaign choose to continue. The relationship-first approach, grounded in the philosophy captured in [[the-sponsorship-relationship]], is paying off.

The biggest bottleneck is outreach volume. Quarterly outreach cycles sometimes lose momentum in execution, and there is an opportunity to systematize the pipeline further with [[person-matteo-cellini]] owning more of the top-of-funnel work. Sponsor reporting has improved significantly but could be more automated. The invoice processing workflow is reliable but still involves some manual steps that are worth streamlining.

## Key procedures

- [[procedure-quarterly-sponsor-outreach]]
- [[procedure-sponsor-onboarding]]
- [[procedure-sponsor-renewal]]
- [[procedure-monthly-sponsor-report]]
- [[procedure-invoice-processing]]

## Key measures

- [[measure-sponsorship-mrr]]
- [[measure-close-rate]]
