---
aliases: ["Write 2026 sponsorship prospectus"]
Is A: Task
Belongs to: "[[25q4]]"
Status: Open
Owner: "[[person-luca-rossi]]"
---
# Write 2026 sponsorship prospectus

The 2026 sponsorship prospectus is the annual document that defines the sponsor offerings, pricing, and terms for the coming year. It serves as the foundation for all sponsor sales conversations in Q1 2026 and beyond. The prospectus needs to reflect the newsletter's growth (projected 80k+ subscribers by year-end), the expanded product portfolio (newsletter + podcast + community + data insights), and the pricing adjustments warranted by increased audience size and engagement.

This is a strategic document that [[person-paco-furiani]] will use as his primary sales tool. It should position the newsletter as a premium advertising channel in the engineering leadership space, distinct from commodity newsletter ad networks. [[person-luca-rossi]] will draft the content and positioning while [[person-paco-furiani]] provides input on prospect objections and competitive positioning.

## Acceptance criteria

- [ ] Define 2026 sponsorship tiers and pricing (incorporating 10-15% price increase)
- [ ] Write the prospectus document including audience profile, engagement metrics, and case studies
- [ ] Include new product offerings (community sponsorship, e-book sponsorship) if applicable
- [ ] Design the prospectus as a professional PDF using the updated brand guidelines
- [ ] Review with [[person-paco-furiani]] and finalize before December 1

## Notes

- Should incorporate the case studies created in [[25q3]] as social proof within the prospectus.
- Consider bundling options (newsletter + podcast + community) as premium packages, which would differentiate from competitors who only offer single-channel placements.
- The December 1 deadline is important because [[person-paco-furiani]] needs the prospectus to begin Q1 2026 outreach during the December-January period when budget planning happens.
