---
aliases: ["Content Calendar Review"]
Is A: Procedure
Belongs to: "[[responsibility-content-production]]"
Cadence: Weekly
Owner: "[[person-luca-rossi]]"
---
# Content Calendar Review

A consistent content operation requires looking ahead, not just reacting to what is due this week. The weekly content calendar review ensures there is always a 4-week runway of planned topics, prevents last-minute scrambles, and keeps the editorial pipeline aligned with [[topic-content-strategy]] goals. Without this discipline, content production becomes reactive, quality drops, and the team feels perpetually behind.

## Steps

- [ ] Open the content calendar and review the current week's scheduled pieces — confirm everything is on track for publication
- [ ] Check the next 3 weeks for gaps: are there enough topics slotted in to maintain [[measure-articles-per-week]] targets?
- [ ] Review the backlog of topic ideas and move the strongest candidates into open slots, balancing across content pillars
- [ ] Cross-reference with the [[procedure-monthly-pillar-planning]] output to ensure monthly themes are represented
- [ ] Flag any dependencies — pieces that need guest input, data pulls, or coordination with [[person-sara-ricci]] for heavy editing
- [ ] Identify one "evergreen" piece and one "timely" piece for the coming week to maintain a healthy content mix
- [ ] Update topic statuses: move drafts forward, mark completed pieces, archive abandoned ideas with a brief note on why
- [ ] Share the updated calendar with the team so [[person-sara-ricci]] and [[person-paco-furiani]] can plan their work accordingly

## Notes

- The 4-week runway is a minimum. If it drops below 3 weeks, treat it as an urgent problem and block time to brainstorm and slot new topics.
- Do not over-plan beyond 6 weeks — topics planned too far out tend to feel stale by the time they come up, and you waste time replanning.
- Keep a "spark file" of raw topic ideas that are not yet developed enough for the calendar. Review it during this session for anything that has matured.
- Seasonal and event-driven content (product launches, holidays, industry events) should be placed on the calendar at least 4 weeks ahead to allow proper development time.
- This review pairs well with the [[procedure-newsletter-metrics-weekly]] — let performance data inform which content types and topics deserve more calendar space.
