---
aliases: ["Sponsor call — 2025-04-25"]
Is A: Event
Date: "2025-04-25"
Belongs to: "[[2025-04]]"
Related to: ["[[person-kenji-tanaka]]"]
Tags: ["Work"]
---
# Sponsor call — 2025-04-25
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Renewal discussion with Kenji from KubeScale; their initial guest-aligned sponsorship proved highly successful and he wants to lock in a full 2025 annual commitment
- KubeScale's guest-aligned sponsorship on Elena Konstantinou's platform engineering episodes generated exceptional results: the click-through rate was 4x their standard digital ad benchmarks, validating the premium pricing model
- Kenji confirmed a 12-month renewal covering all platform engineering and infrastructure episodes, with the option to expand into adjacent episodes about cloud architecture and DevOps practices
- Discussed co-hosting a webinar series with KubeScale in the second half of 2025, featuring conversations between their engineering team and our regular podcast guests — a new revenue stream that builds on the existing partnership
- KubeScale has become our proof case for the guest-aligned sponsorship model; the data from their campaigns is now used in our sales pitch to other prospects

## Follow-up
- [ ] Send annual contract with guest-aligned placement schedule for 2025
- [ ] Update CRM with KubeScale's annual commitment and webinar pipeline opportunity
- [ ] Sync with [[person-matteo-cellini]] on pricing and logistics for the webinar series concept
