---
aliases: ["Write 2024 annual review post"]
Is A: Task
Belongs to: "[[24q4]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Write 2024 annual review post

The annual review post is one of the newsletter's highest-performing content pieces, combining transparent business metrics with personal reflections on the year. This tradition started informally in 2023 and was formalized for 2024 as a comprehensive piece covering growth metrics, revenue progression, key decisions, failures, and plans for 2025.

The post serves multiple purposes: it builds trust with the audience through transparency, attracts new subscribers who discover it via social sharing, provides accountability for the business goals, and serves as a reference document for future planning. It typically takes 2-3 full days to write, edit, and design.

## Acceptance criteria

- [x] Compile final 2024 metrics across all tracked dimensions
- [x] Write narrative covering key decisions, wins, and failures of the year
- [x] Include specific revenue and subscriber numbers (full transparency)
- [x] Add forward-looking section outlining 2025 goals ([[2025-reach-22k-mrr]], [[2025-reach-85k-subscribers]], [[2025-ship-laputa]])
- [x] Have [[person-sara-ricci]] edit the draft before publication

## Notes

- The 2024 annual review was the most-shared newsletter edition of the year, generating roughly 1,400 new subscribers in the week following publication. Transparency content consistently outperforms everything else.
- Reader feedback was overwhelmingly positive, with many citing the revenue transparency as refreshing and rare in the tech newsletter space.
- The post is archived and linked to both [[24q4]] and the [[2024-double-revenue]] goal retrospective.
