---
aliases: ["Sponsor call — 2025-01-31"]
Is A: Event
Date: "2025-01-31"
Belongs to: "[[2025-01]]"
Related to: ["[[person-olivia-martinez]]"]
Tags: ["Work"]
---
# Sponsor call — 2025-01-31
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- 2025 planning call with Olivia from CloudForge; she has been promoted to Senior Director of Marketing and now oversees a larger budget allocation for podcast partnerships
- Olivia wants to expand CloudForge's sponsorship to include a year-long commitment with premium placements, newsletter integration, and exclusive sponsorship of our quarterly audience survey reports
- Discussed a new format idea: CloudForge would sponsor a "Cloud Infrastructure Corner" segment as a recurring feature within select episodes, giving them deeper brand integration than standard ad reads
- Revenue implications are significant — if CloudForge commits to the full package, they would become our second-largest sponsor behind InfraWatch, meaningfully increasing our annual revenue baseline
- Olivia's promotion and expanded authority signals that CloudForge views podcast sponsorship as a strategic marketing channel, not just an experiment

## Follow-up
- [ ] Draft the "Cloud Infrastructure Corner" segment concept with format and pricing
- [ ] Update CRM with CloudForge's expanded 2025 opportunity and projected deal value
- [ ] Sync with [[person-matteo-cellini]] on production requirements for the recurring segment format
