---
aliases: ["Write e-book outline"]
Is A: Task
Belongs to: "[[25q2]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Write e-book outline

Building on the content library created in [[24q4]], this task produced a detailed outline for an e-book on engineering leadership. The book would compile and expand on the newsletter's highest-performing content, organized into a coherent narrative arc. The target audience is senior individual contributors transitioning into engineering management -- the same core audience as the newsletter.

The outline needed to work both as a standalone book and as a lead magnet for the newsletter. The plan was to offer the e-book for free in exchange for an email address (for new subscribers) or as a reward for referral program participants. [[person-matteo-cellini]] provided input on the technical depth and accuracy of the proposed chapter structure.

## Acceptance criteria

- [x] Define the book's thesis, target audience, and unique angle
- [x] Create a chapter-by-chapter outline (target: 12-15 chapters)
- [x] Map existing newsletter content to each chapter (what can be reused vs. written fresh)
- [x] Estimate writing effort per chapter and create a production timeline
- [x] Get feedback from [[person-matteo-cellini]] on technical accuracy and from [[person-sara-ricci]] on narrative flow

## Notes

- The final outline has 14 chapters organized into 4 parts: "The Transition" (IC to manager), "The Craft" (day-to-day management), "The System" (organizational design), and "The Growth" (career trajectory). Roughly 60% of the content can be adapted from existing newsletter editions.
- [[person-matteo-cellini]] suggested adding more concrete examples from real companies (anonymized). This is the section that will require the most original writing.
- Production timeline: first draft of chapters 1-5 in [[25q3]], full draft by end of [[25q4]], editing and launch in early 2026.
