---
aliases: ["Building"]
Is A: Area
Has: ["[[responsibility-grow-newsletter]]", "[[responsibility-sponsorships]]", "[[responsibility-content-production]]", "[[responsibility-podcast]]", "[[responsibility-team-management]]"]
---
# Building

The core area encompassing everything related to building and growing Refactoring as a business. This includes the newsletter, podcast, sponsorship revenue, team operations, and content strategy.

## Scope

Building covers the full lifecycle of running a media business as an indie founder:

- **Content production** — writing weekly essays, publishing the newsletter, maintaining editorial quality
- **Audience growth** — subscriber acquisition, retention, referral programs, SEO
- **Revenue** — sponsorship packages, pricing strategy, sponsor relationships, renewals
- **Podcast** — guest outreach, recording, editing, distribution, analytics
- **Team** — managing [[person-matteo-cellini]] and [[person-paco-furiani]], weekly syncs, 1:1s

## Why this area matters

Refactoring is the primary vehicle for professional impact and income. Everything in this area ladders up to the long-term vision of building a sustainable, high-quality engineering media company that serves tens of thousands of senior developers and engineering leaders.

## Key principles

- Ship consistently — a weekly newsletter is a promise to the audience
- Quality over quantity — one great essay beats three mediocre ones
- Revenue follows trust — sponsorships work because the audience trusts the content
- Build systems, not heroics — processes like [[procedure-weekly-newsletter]] and [[procedure-content-calendar-review]] keep things running even on low-energy weeks
