---
aliases: ["Research LeadDev London conference"]
Is A: Task
Belongs to: "[[25q2]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Research LeadDev London conference

LeadDev London is one of the premier conferences for engineering leaders and a natural fit for the newsletter's audience. This research task evaluated whether attending (and potentially speaking at) the conference would be worthwhile for brand awareness, subscriber growth, and networking with potential sponsors and collaborators. The conference is held in Q3, so the research needed to happen in Q2 to meet speaker proposal deadlines.

The evaluation considered cost (travel, accommodation, ticket), expected ROI (new subscribers, sponsor leads, content opportunities), and time commitment (3 days out of the office, plus preparation time for a talk if accepted).

## Acceptance criteria

- [x] Research LeadDev London dates, location, ticket pricing, and speaker proposal process
- [x] Estimate total cost (travel from Italy, 3 nights accommodation, ticket, meals)
- [x] Assess potential ROI: expected subscriber growth from conference exposure, sponsor networking opportunities
- [x] Submit a speaker proposal if the ROI analysis is positive
- [x] Make a go/no-go decision and book travel if proceeding

## Notes

- Decision: go. The estimated total cost of approximately €2,500 was justified by the networking potential alone. Three current sponsors would be attending, providing face-time opportunities that are hard to replicate remotely.
- The speaker proposal was submitted on the topic "Building a Content Business as a Side Project." Acceptance notification expected in July.
- [[person-matteo-cellini]] offered to co-present if a more technical angle would strengthen the proposal, but the solo personal narrative was deemed more aligned with the audience.
