---
aliases: ["Double Sponsorship Revenue"]
Is A: Goal
Belongs to: "[[2024]]"
Status: Done
---
# Double Sponsorship Revenue

Revenue growth is the clearest signal that the newsletter business is becoming a sustainable long-term venture. Doubling MRR from ~7k to 14k+ in 2024 would prove that the sponsorship model scales with audience growth and that the business can support a small team without requiring a pivot to paid subscriptions or courses.

## Success criteria

- Reach 14,000 EUR MRR by December 2024
- Maintain or increase average deal size (target: 1,200+ EUR per placement)
- Onboard at least 6 new sponsors over the year
- Achieve 80%+ renewal rate on existing sponsor contracts
- Keep [[measure-close-rate]] above 30% on inbound leads

## Key milestones

- Launch restructured sponsorship packages with tiered pricing in [[24q1-launch-sponsorship-packages]]
- Build a lightweight CRM to manage pipeline and renewals via [[24q2-sponsor-crm]]
- Hit 10k MRR by end of Q2 (midpoint target)
- Reach 12k MRR by end of Q3 with [[24q3-premium-tier]] upsells
- Close Q4 at 14k+ MRR, with pipeline visibility into Q1 2025

## Notes

- Final MRR in December 2024: approximately 15,200 EUR. Goal exceeded by ~8%.
- The tiered sponsorship packages from [[24q1-launch-sponsorship-packages]] were the single biggest driver. The premium tier accounted for 40% of new revenue.
- [[24q2-sponsor-crm]] was simple (a Notion database) but effective. Having a structured pipeline view reduced missed follow-ups significantly.
- Renewal rate landed at 78%, just below the 80% target. Two sponsors churned due to budget cuts, not dissatisfaction.
- The subscriber growth from [[2024-reach-50k-subscribers]] directly enabled higher pricing. Audience size and engagement metrics are the foundation of sponsorship value.
- This sets the trajectory for [[2025-reach-22k-mrr]], which will require both audience growth and continued pricing optimization.
