---
aliases: ["Sponsor call — 2025-06-06"]
Is A: Event
Date: "2025-06-06"
Belongs to: "[[2025-06]]"
Related to: ["[[person-michael-brown]]"]
Tags: ["Work"]
---
# Sponsor call — 2025-06-06
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Follow-up with Michael from PipelineHQ to finalize the annual contract discussed two weeks ago and plan the H2 2025 content calendar
- Contract signed and finalized — PipelineHQ is now committed through Q2 2026 with premium placement across podcast and newsletter channels
- Discussed H2 messaging strategy: PipelineHQ is launching a new enterprise tier and wants to shift ad copy from their small-team positioning to emphasize scalability and compliance features for larger organizations
- Michael asked about the possibility of PipelineHQ sponsoring our end-of-year awards episode and being the exclusive sponsor for the year-end retrospective — exploring this as a premium one-off opportunity
- The PipelineHQ partnership has become a case study in how trial sponsorships can grow into flagship relationships; their journey from skeptical 3-episode trial to annual premium commitment is a story we can use in sales conversations with other prospects

## Follow-up
- [ ] Confirm H2 content calendar and updated ad copy with Michael
- [ ] Update CRM with signed contract details and explore the year-end exclusive sponsorship pricing
- [ ] Sync with [[person-matteo-cellini]] on the year-end awards episode sponsorship concept
