---
aliases: ["Reach €22k MRR"]
Is A: Goal
Belongs to: "[[2025]]"
Status: Open
---
# Reach €22k MRR

Growing sponsorship revenue to 22,000 EUR/month is the key financial milestone for 2025. Hitting this target would make Refactoring a comfortably profitable business capable of supporting a team of 3-4, funding product development like [[25q1-laputa-v1]], and providing the financial runway to experiment with new revenue lines such as community or premium offerings.

## Success criteria

- Reach 22,000 EUR MRR by December 2025
- Maintain average deal size above 1,400 EUR per placement
- Grow sponsor roster to 15+ active sponsors (up from ~10)
- Achieve 85%+ renewal rate on existing contracts
- Keep [[measure-close-rate]] above 35% on inbound leads

## Key milestones

- Start the year at 15k MRR baseline (carry-over from 2024 contracts)
- Launch updated sponsorship packages with audience segmentation data in [[25q1]]
- Cross 18k MRR by mid-year through new sponsor acquisition
- Introduce premium placement options tied to [[25q2-reach-70k]] subscriber milestone
- Close Q4 at 22k MRR, with strong pipeline for 2026

## Notes

- Currently tracking at approximately 19k MRR as of Q3. The gap to 22k is closable but requires 2-3 new sponsors or upsells in Q4.
- Subscriber growth ([[2025-reach-85k-subscribers]]) is the enabler. Every 10k subscriber increase unlocks ~1,500 EUR in pricing power.
- The [[25q1-referral-program]] is driving higher-quality subscribers, which improves engagement metrics that sponsors care about (open rate, click rate).
- Risk: if [[measure-subscribers]] growth stalls, pricing increases become harder to justify. Revenue and audience growth are tightly coupled.
- The community experiment ([[25q3-discord-community-soft]]) could become a supplemental revenue line, but is not included in the 22k MRR target to keep it focused on sponsorships.
