---
aliases: ["Sponsor call — 2025-01-17"]
Is A: Event
Date: "2025-01-17"
Belongs to: "[[2025-01]]"
Related to: ["[[person-carlos-mendez]]"]
Tags: ["Work"]
---
# Sponsor call — 2025-01-17
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- First check-in with Carlos from CodeVault after their 6-month sponsorship launched in January; reviewed ad copy and placement schedule for Q1
- Carlos approved the first batch of ad copy focused on compliance-driven engineering teams; the messaging highlights CodeVault's SOC 2 and HIPAA compliance features, which differentiates them clearly from GitHub and GitLab
- Discussed coordination with upcoming episodes about security engineering and regulated industry practices — Carlos wants to ensure his ads run alongside these thematically relevant episodes whenever possible
- Carlos mentioned that CodeVault is planning a free tier launch in Q2 and wants to adjust messaging mid-contract to promote the new offering — we agreed this is within the standard terms as long as the core positioning stays consistent
- Relationship starting strong; Carlos is engaged and proactive about optimizing the sponsorship

## Follow-up
- [ ] Confirm Q1 episode schedule with ad placements aligned to relevant content themes
- [ ] Update CRM with the Q2 messaging adjustment note
- [ ] Follow up with Carlos in February to review first month performance data
