---
aliases: ["Emilia Hoffmann"]
Is A: Person
Tier: "3rd 🥉"
Tags: ["Podcast Guest"]
---
# Emilia Hoffmann

AI startup founder based in Berlin, building a product that helps mid-market companies integrate large language models into their existing workflows. Emilia appeared on the podcast to discuss the elusive challenge of finding product-market fit for AI products, the gap between AI demos and production-ready features, and why so many AI startups struggle to convert technical capability into business value. She previously worked as a machine learning engineer at a large German enterprise software company.

## Notes

- Refreshingly skeptical about AI hype while still being deeply technical and optimistic about specific applications
- Her framework for distinguishing "AI-native" products from "AI-augmented" products was one of the most shared clips from the episode
- Direct and pragmatic communicator; does not indulge in handwaving about AGI timelines
- Followed up after the recording asking about future collaboration on a written piece about AI in European startups

## Collaborations

- [[25q2-podcast-season-3]] — recorded episode on AI product-market fit
- [[topic-ai-ml]] — primary topic of the conversation
- [[procedure-podcast-guest-outreach]] — connected through the Berlin tech startup scene
