---
aliases: ["Sponsor call — 2024-02-02"]
Is A: Event
Date: "2024-02-02"
Belongs to: "[[2024-02]]"
Related to: ["[[person-lisa-chen]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-02-02
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Lisa is the marketing lead at DevMetrics, a developer analytics and DORA metrics platform that helps engineering orgs measure team performance
- Initial discovery call; DevMetrics wants to sponsor episodes specifically related to engineering productivity, team scaling, and technical leadership — strong alignment with our content themes
- Discussed a trial sponsorship of 4 episodes to test audience response before committing to a longer campaign; Lisa wants to measure sign-up conversions through a dedicated URL
- Revenue potential is significant — DevMetrics has indicated a willingness to move to a premium sponsorship tier if the trial performs well, which could represent one of our larger deals this year
- Lisa asked about the possibility of having their CEO appear as a podcast guest as part of a broader partnership — need to evaluate whether that fits editorially

## Follow-up
- [ ] Send media kit with trial sponsorship pricing and audience demographics
- [ ] Update CRM with DevMetrics opportunity and estimated deal value
- [ ] Follow up in 10 days with Lisa after her team reviews the proposal
