---
aliases: ["Sponsor call — 2024-09-13"]
Is A: Event
Date: "2024-09-13"
Belongs to: "[[2024-09]]"
Related to: ["[[person-anna-kowalski]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-09-13
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Follow-up with Anna from TestGrid to review results from their 4-episode trial sponsorship that wrapped up in August
- The A/B copy testing produced useful data: the messaging focused on "eliminate flaky tests" outperformed the broader "testing infrastructure" messaging by a significant margin, suggesting our audience feels the pain of test reliability more than test coverage
- Anna wants to convert to a 6-month sponsorship with the winning ad copy, and is requesting a discount for the extended commitment — we discussed a 10 percent volume discount which aligns with our standard rate card
- TestGrid's CEO was impressed with the trial results and has approved a larger marketing budget for podcast sponsorship in Q4 and into 2025
- Relationship has progressed smoothly from trial to long-term; the data-driven approach with A/B testing built trust on both sides

## Follow-up
- [ ] Send 6-month sponsorship contract with the volume discount applied
- [ ] Update CRM with TestGrid conversion from trial to long-term and updated revenue forecast
- [ ] Sync with [[person-matteo-cellini]] on the volume discount approval
