---
aliases: ["Sponsor call — 2024-08-02"]
Is A: Event
Date: "2024-08-02"
Belongs to: "[[2024-08]]"
Related to: ["[[person-michael-brown]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-08-02
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Michael is the VP of Marketing at PipelineHQ, a CI/CD platform that differentiates on speed and simplicity for small-to-medium engineering teams
- Discovery call; PipelineHQ is a bootstrapped company that has grown primarily through word of mouth and is now investing in podcast sponsorship for the first time as part of a broader brand awareness push
- Discussed a conservative 3-episode trial with mid-roll placement; Michael is budget-conscious and wants to see clear ROI data before committing to a longer run
- Michael's main concern was whether our audience skews too senior for their product — PipelineHQ targets teams of 5-30 engineers, and Michael worried that VP-level listeners might not be hands-on enough to evaluate a CI/CD tool; I shared data showing that 60 percent of our audience is still IC or team lead level
- New lead; Michael found us through podcast analytics platforms and has been comparing our metrics against two other shows

## Follow-up
- [ ] Send proposal with the 3-episode trial package and audience seniority breakdown
- [ ] Update CRM with PipelineHQ as a new prospect
- [ ] Follow up in two weeks with Michael after he presents to his co-founder
