---
aliases: ["Sponsor call — 2024-01-05"]
Is A: Event
Date: "2024-01-05"
Belongs to: "[[2024-01]]"
Related to: ["[[person-yuki-sato]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-01-05
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Yuki reached out on behalf of NovaCLI, a developer-focused command-line tools company looking to reach engineering leaders and senior developers
- Discussed a potential 3-month pre-roll sponsorship package with mid-roll mentions on selected episodes; Yuki was particularly interested in episodes covering developer productivity and tooling
- NovaCLI's budget range aligns well with our current rate card — they are looking at the mid-tier package with a possible upgrade to premium if Q1 performance metrics are strong
- New lead; Yuki found us through a recommendation from another sponsor contact and has been listening to the show for about six months
- Good cultural fit — their product genuinely solves a problem our audience cares about, which makes the sponsorship read feel authentic rather than forced

## Follow-up
- [ ] Send media kit and rate card to Yuki by end of week
- [ ] Update CRM with NovaCLI as a new prospect in the pipeline
- [ ] Follow up in two weeks to gauge interest after they review the proposal
