---
aliases: ["Yuki Sato"]
Is A: Person
Tier: "3rd 🥉"
Tags: ["Sponsor"]
---
# Yuki Sato

Sponsor contact at Fly.io, managing infrastructure marketing and developer content sponsorships. Yuki oversees Fly.io's investment in podcast and newsletter sponsorships targeting developers who care about deployment infrastructure, edge computing, and application performance. Based in Tokyo, she brings an international perspective to developer marketing and is focused on growing Fly.io's presence in the European and Asian developer communities.

## Notes

- Fly.io's product positioning around deploying apps close to users resonates well with the audience of hands-on engineers
- Despite the Tokyo-Milan time zone gap, communication is smooth; she is responsive and organized
- Provides concise, well-written ad copy that focuses on technical differentiation rather than generic marketing language
- Has explored creative sponsorship ideas including sponsored infrastructure case studies and deployment tutorials

## Collaborations

- [[24q1-launch-sponsorship-packages]] — Fly.io onboarded as a podcast sponsor
- [[procedure-sponsor-onboarding]] — efficient onboarding despite time zone challenges
- [[event-sponsor-call-flyio]] — periodic check-in calls scheduled to accommodate the time difference
