---
aliases: ["Thomas Mueller"]
Is A: Person
Tier: "3rd 🥉"
Tags: ["Sponsor"]
---
# Thomas Mueller

Sponsor contact at Datadog, focused on developer audience reach and content partnerships across European tech media. Thomas manages Datadog's podcast and newsletter sponsorship portfolio, targeting engineering teams and platform engineers who make infrastructure tooling decisions. Based in Munich, he has a technical marketing background and understands how to position observability and monitoring products for a sophisticated engineering audience.

## Notes

- Datadog's brand and product category are highly relevant to the podcast audience, making ad reads straightforward
- Provides detailed messaging frameworks but trusts Luca to adapt them for natural podcast delivery
- Data-oriented in his approach to sponsorship; always wants to understand audience engagement metrics
- Professional and reliable; one of the more established sponsor relationships in the portfolio

## Collaborations

- [[24q1-launch-sponsorship-packages]] — Datadog onboarded as a premium podcast sponsor
- [[procedure-sponsor-onboarding]] — enterprise-grade onboarding with detailed brand guidelines
- [[event-sponsor-call-datadog]] — regular alignment calls on campaign performance and strategy
