---
aliases: ["Sponsor call — 2025-04-11"]
Is A: Event
Date: "2025-04-11"
Belongs to: "[[2025-04]]"
Related to: ["[[person-anna-kowalski]]"]
Tags: ["Work"]
---
# Sponsor call — 2025-04-11
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Quarterly review with Anna from TestGrid; their 2025 annual sponsorship is well underway and this is the first formal performance check-in of the year
- Q1 performance metrics are strong — TestGrid's landing page conversion rate has actually improved compared to 2024, which Anna attributes to the refined messaging and our growing audience
- Discussed production of the co-produced testing best practices guide: outline is finalized and Anna's team has started producing content for their sections; target publication date is Q3
- Anna raised the idea of TestGrid sponsoring a live episode recording at a testing conference later this year — they would cover venue costs in exchange for branded presence and a sponsored segment
- TestGrid continues to be one of our most collaborative and lowest-maintenance sponsors; the relationship essentially runs itself at this point

## Follow-up
- [ ] Confirm testing guide production timeline and assign internal resources
- [ ] Update CRM with live event sponsorship as a new pipeline opportunity
- [ ] Follow up with Anna in May to review Q2 mid-point data
