---
aliases: ["Update website About page"]
Is A: Task
Belongs to: "[[24q1]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Update website About page

The newsletter website's About page had not been updated since mid-2023 and still reflected an earlier positioning focused purely on engineering management. With the content expanding to cover indie hacking, content business, and broader engineering leadership, the About page needed a rewrite to accurately represent what subscribers would get.

This task also involved updating the headshot photo, refreshing the social proof section with current subscriber count and notable sponsor logos, and ensuring the page loads quickly on mobile. The updated page is a key part of the conversion funnel -- many new visitors land on the About page before deciding to subscribe.

## Acceptance criteria

- [x] Rewrite the bio section to reflect current content scope (engineering leadership + indie hacking)
- [x] Update subscriber count and social proof logos
- [x] Replace headshot with current photo
- [x] Test page load speed on mobile (target < 2s)
- [x] Get feedback from [[person-sara-ricci]] on the new copy before publishing

## Notes

- The updated About page improved the subscribe conversion rate from roughly 8% to 11% based on the following month's analytics. A meaningful lift.
- [[person-sara-ricci]] suggested adding a "What readers say" section with testimonial quotes, which was added as a follow-up task in [[24q2]].
- Related to the broader [[24q1-launch-sponsorship-packages]] project, since sponsors also reference the About page during evaluation.
