---
aliases: ["Subscribers Q4 2025"]
Is A: Target
Belongs to: "[[25q4]]"
Measure: "[[measure-subscribers]]"
Goal value: 85000
Actual value: "None"
Status: Open
---
# Subscribers Target Q4 2025
Target: 85,000 subscribers by end of quarter.

The 85k target is the capstone of the [[2025-reach-85k-subscribers]] annual goal. Hitting this number would represent roughly a 63% year-over-year increase from the ~52k starting point at the beginning of 2025. The target assumes continued compounding from the referral program, SEO, and podcast channels, plus a potential boost from the public launch of [[25q1-laputa-v1]] driving brand awareness.

## Progress

- Quarter has not started yet. Planning is underway.
- The growth model projects needing approximately 10,000 net adds, which would be the highest single-quarter gain ever.
- Key initiatives being considered include a paid acquisition experiment (first time), a major content partnership, and leveraging the Laputa app launch for cross-promotion.
- Contingency planning includes adjusting the target downward to 80k if Q3 underperforms significantly.

## Notes

- This target may need revision depending on Q3 results. [[person-luca-rossi]] has committed to a mid-year review in August to assess whether 85k remains realistic.
- Even if the exact number is missed, reaching 80k+ would still represent exceptional growth and position the newsletter for a strong 2026.
