---
aliases: ["Sponsor call — 2024-03-01"]
Is A: Event
Date: "2024-03-01"
Belongs to: "[[2024-03]]"
Related to: ["[[person-peter-schmidt]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-03-01
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Peter is the partnerships director at InfraWatch, an infrastructure monitoring and alerting platform competing in the observability space alongside Datadog and Grafana
- Renewal discussion for their existing 6-month sponsorship; their current deal expires at the end of April and they want to extend with updated terms
- Reviewed campaign performance metrics from the first half of their sponsorship — click-through rates are above their internal benchmarks and they are satisfied with the quality of leads generated
- Peter requested an upgrade to include newsletter sponsorship alongside the podcast placements, which would increase the deal value by approximately 30 percent
- Strong existing relationship; InfraWatch has been one of our most consistent sponsors and the product resonates genuinely with our audience

## Follow-up
- [ ] Prepare renewal proposal with newsletter add-on pricing
- [ ] Update CRM with renewal status and updated deal value
- [ ] Follow up with Peter by mid-March to finalize the extended contract
