---
aliases: ["Write end-of-year letter to subscribers"]
Is A: Task
Belongs to: "[[25q4]]"
Status: Open
Owner: "[[person-luca-rossi]]"
---
# Write end-of-year letter to subscribers

The end-of-year letter is a personal, non-promotional message from [[person-luca-rossi]] to the entire subscriber base, separate from the annual review post. While the annual review is data-driven and business-focused, the end-of-year letter is reflective and personal -- a thank-you to the community, a look back at the year's highlights, and a personal note about what the journey has meant.

This tradition started in 2023 and has consistently been one of the most-replied-to editions of the year. Subscribers appreciate the vulnerability and personal touch, and the reply volume provides valuable qualitative feedback that numbers alone cannot capture.

## Acceptance criteria

- [ ] Write a personal, reflective letter (target: 1,000-1,500 words) covering the year's highlights and personal growth
- [ ] Include specific thank-yous to the community for milestones achieved (subscriber growth, community engagement)
- [ ] Share one honest reflection on a failure or mistake from the year
- [ ] End with a forward-looking note about what excites you about 2026
- [ ] Schedule for publication on December 23 (last working day before holiday break)

## Notes

- The 2024 end-of-year letter received 340 replies, making it the most-engaged edition of the year by that metric. The key to the letter is genuine vulnerability, not performative transparency.
- Consider including a subtle referral CTA ("if you know someone who would enjoy this community, forward this email") since holiday sharing tends to convert well.
- [[person-sara-ricci]] should do a light edit for clarity but this letter should retain [[person-luca-rossi]]'s unfiltered voice. Over-editing dilutes the personal tone.
