---
aliases: ["Subscribers Q4 2024"]
Is A: Target
Belongs to: "[[24q4]]"
Measure: "[[measure-subscribers]]"
Goal value: 53000
Actual value: 52265
Status: Behind
---
# Subscribers Target Q4 2024
Target: 53,000 subscribers by end of quarter.

The 53k target was set to push past the 50k milestone that underpinned the [[2024-reach-50k-subscribers]] annual goal. While aggressive, the momentum from Q3's strong finish and the ongoing podcast made it feel achievable. [[person-luca-rossi]] also planned a year-end "best of" series to drive re-shares.

## Progress

- October performed well with +1,800, carried by podcast momentum and a collaboration with a well-known engineering leader.
- November slowed to +1,200 as the pre-holiday period brought lower engagement across the board. Open rates dropped to 38%.
- December was the weakest month at +900 net adds. The "best of" series performed adequately but did not drive the viral sharing that was hoped for.
- Final count: 52,265 -- missed the 53k target by 735, but did clear the symbolic 50k mark in late November.

## Notes

- Passing 50,000 subscribers was a significant milestone even though the quarterly target was missed. It validated the annual goal trajectory set at the start of 2024.
- Q4 seasonality is real for B2B newsletter audiences. Future planning should bake in lower growth expectations for October-December.
