---
aliases: ["Revenue Q4 2024"]
Is A: Target
Belongs to: "[[24q4]]"
Measure: "[[measure-sponsorship-mrr]]"
Goal value: 14000
Actual value: 12722
Status: Behind
---
# Revenue Target Q4 2024
Target: €14,000/month MRR by end of quarter.

The €14k target was the final push toward the [[2024-double-revenue]] annual goal. Hitting it would have required roughly €2,800 in net new MRR -- a significant jump. The plan relied on Q4 being the strongest quarter for B2B ad spend (year-end budget flushes) and closing several deals that had been in the pipeline since September.

## Progress

- October was the best sales month of the year: three new sponsors closed (two mid-tier, one premium), adding €3,400 in gross MRR. However, one legacy sponsor at €1,200/month churned.
- November held steady with minor upsells and one new mid-tier sponsor, pushing MRR to €12,500.
- December saw the expected year-end slowdown in new deal closings, but no churn. A small price increase on renewals added €222 to the monthly total.
- Closed at €12,722 MRR -- well short of €14k but still roughly 75% higher than the year's starting point.

## Notes

- The [[2024-double-revenue]] goal was not achieved (ended at ~€12.7k vs. the implied ~€14k doubling target), but the growth trajectory was strong. The revenue engine is real and repeatable.
- Churn remains the biggest headwind. Gross revenue added in 2024 was actually sufficient to hit the target, but losses from churned sponsors ate into the gains. A formal retention process is needed for 2025.
