---
aliases: ["Sophie Laurent"]
Is A: Person
Tier: "3rd 🥉"
Tags: ["Sponsor"]
---
# Sophie Laurent

Sponsor contact at Figma, managing design and developer marketing partnerships. Sophie oversees Figma's content sponsorship program targeting the intersection of design and engineering, which is a natural fit for Refactoring's audience of engineering leaders who work closely with design teams. Based in Paris, she has a background in design community building and understands the nuances of marketing to a technical-creative audience.

## Notes

- Figma's brand is well-respected among the audience, making the sponsorship feel like a natural fit
- Provides thoughtful campaign briefs that position Figma as a collaboration tool for engineers, not just designers
- Creative about sponsorship formats; proposed sponsored episodes on design-engineering collaboration topics
- Professional and easy to work with; communication is always clear and timely

## Collaborations

- [[24q1-launch-sponsorship-packages]] — Figma onboarded as a podcast sponsor
- [[procedure-sponsor-onboarding]] — clean onboarding with well-defined deliverables
- [[event-sponsor-call-figma]] — quarterly alignment calls on campaign strategy
