---
aliases: ["Revenue Q2 2025"]
Is A: Target
Belongs to: "[[25q2]]"
Measure: "[[measure-sponsorship-mrr]]"
Goal value: 17000
Actual value: 16928
Status: Behind
---
# Revenue Target Q2 2025
Target: €17,000/month MRR by end of quarter.

The €17k target continued the steady ramp toward [[2025-reach-22k-mrr]]. With the strong Q1 result and zero churn, there was optimism that the momentum would carry. However, this quarter also saw [[person-luca-rossi]] devoting significant time to [[25q2-laputa-v2]], which reduced capacity for direct sponsor sales. [[person-paco-furiani]] took on more of the outbound sales role to compensate.

## Progress

- April added two new mid-tier sponsors but lost one legacy sponsor who shifted their budget to podcast-only advertising, resulting in net +€800.
- May was slower than expected with only one new deal closing, but an existing sponsor upgraded from mid-tier to the data sponsorship tier, adding €1,000/month net.
- June closed one new premium deal but the MRR gain was partially offset by a seasonal pause from a sponsor who only runs campaigns during product launch periods.
- Ended at €16,928 -- just €72 short of target.

## Notes

- The pattern of near-misses continues, but the revenue trajectory remains healthy. The business is consistently adding €1,500-2,000 in net MRR per quarter.
- [[person-paco-furiani]]'s expanded role in sales is working well. He closed 60% of new deals this quarter, freeing [[person-luca-rossi]] to focus on product development.
