---
aliases: ["Sponsor call — 2024-11-08"]
Is A: Event
Date: "2024-11-08"
Belongs to: "[[2024-11]]"
Related to: ["[[person-kenji-tanaka]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-11-08
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Check-in with Kenji from KubeScale after their first sponsored episode aired last week; early performance data is encouraging
- The guest-aligned placement on Elena Konstantinou's platform engineering episode generated 3x the click-through rate compared to KubeScale's standard digital ad campaigns — Kenji is very pleased with the results
- Discussed extending the sponsorship beyond the initial 4 episodes; Kenji wants to explore a 2025 annual commitment that covers all platform engineering and infrastructure episodes
- Kenji also raised the possibility of co-sponsoring a live event or webinar with us in 2025, which would be a new revenue stream to explore
- The guest-aligned sponsorship model is proving its value; this data point will help us sell the premium format to other sponsors

## Follow-up
- [ ] Prepare a 2025 annual sponsorship proposal with pricing tiers for KubeScale
- [ ] Update CRM with the upsell opportunity and live event interest
- [ ] Follow up with Kenji in December to align on 2025 planning timelines
