---
aliases: ["September 2024"]
Is A: Month
Created at: "2024-09-28"
Belongs to: "[[24q3]]"
Rating: "😄"
---
# September 2024

## Focus

- Deliver [[24q3-codemotion-talk]] at Codemotion Milan
- Push premium tier to 300+ subscribers
- Close Q3 strong on sponsor pipeline ([[24q3-new-sponsor-verticals]])

## Highlights

- Delivered [[24q3-codemotion-talk]] on "Scaling Engineering Culture" to ~400 attendees — standing ovation, 3 inbound sponsor inquiries within a week
- [[24q3-premium-tier]] hit 320 paid subscribers — AMA calls proving to be the most valued feature
- [[24q3-new-sponsor-verticals]]: [[person-matteo-cellini]] closed deals with two DevOps platform companies, diversifying the sponsor base
- Released episodes 17-20 of [[24q3-podcast-season-2]] — guest episode with a VP Engineering at a Series D startup was the most downloaded yet
- Newsletter hit 46k subscribers — Codemotion exposure plus podcast cross-promotion driving growth
- [[measure-sponsorship-mrr]] reached EUR 10.1k — first time crossing EUR 10k

## Reflections

Codemotion was terrifying and wonderful. I spent the week before rehearsing obsessively, convinced I'd forget my lines or that the audience wouldn't care. None of that happened. The talk landed well, the Q&A was engaged, and the hallway conversations afterward were some of the best I've had this year. Three sponsors reaching out unsolicited — that's the power of being on stage in front of your target audience.

But September also felt like the start of a crunch period. Premium content, podcast production, conference prep, sponsor pipeline — the workload is stacking up. I'm starting to feel the edges of my capacity. [[person-paco-furiani]] flagged that I missed two invoicing deadlines because I was focused on the talk. He's right — I need to stay disciplined about the operational basics even when the creative work is exciting. Heading into Q4, I need to be honest about what I can sustain.
