---
aliases: ["Sponsor call — 2024-11-22"]
Is A: Event
Date: "2024-11-22"
Belongs to: "[[2024-11]]"
Related to: ["[[person-james-mitchell]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-11-22
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- James represents DocuDev, a developer documentation platform that generates and maintains API documentation from code annotations and OpenAPI specs
- Discovery call; DocuDev is a well-funded Series C company looking to shift their marketing focus from developer-focused grassroots campaigns to targeting engineering leaders who make tooling decisions for their teams
- Discussed a 6-month sponsorship with mid-roll placements; James is interested in aligning messaging with episodes about developer experience, API design, and documentation practices
- James asked about case study sponsorships — a format where we interview a DocuDev customer about their documentation workflow, blending editorial content with sponsor messaging; an interesting concept that needs editorial evaluation
- New lead with significant revenue potential; DocuDev has a large marketing budget and is evaluating podcast sponsorship as a long-term channel

## Follow-up
- [ ] Send media kit with 6-month pricing and case study sponsorship concept outline
- [ ] Update CRM with DocuDev as a high-value prospect
- [ ] Sync with [[person-matteo-cellini]] on the editorial implications of the case study format
