---
aliases: ["Sponsor call — 2025-02-28"]
Is A: Event
Date: "2025-02-28"
Belongs to: "[[2025-02]]"
Related to: ["[[person-rachel-green]]"]
Tags: ["Work"]
---
# Sponsor call — 2025-02-28
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Renewal discussion with Rachel from StackBridge; their 8-episode sponsorship is completing this month and they want to evaluate results before committing to a 2025 extension
- Campaign performance was solid — StackBridge's click-through rates were consistent across all 8 episodes, and Rachel reported a measurable increase in demo requests from engineering leaders at companies with 50+ developers
- Rachel wants to renew with a 12-episode commitment for 2025 but requested a pricing adjustment to reflect the longer commitment; we discussed a tiered discount structure that rewards annual commitments
- She also asked about adding a case study format where we feature an engineering team that uses StackBridge to improve their code review process — similar to the format James Mitchell proposed for DocuDev
- StackBridge is now a proven sponsor with consistent results; the renewal should be straightforward once pricing is agreed

## Follow-up
- [ ] Send renewal proposal with annual pricing and case study format option
- [ ] Update CRM with StackBridge renewal status and projected 2025 revenue
- [ ] Sync with [[person-matteo-cellini]] on the case study format pricing — standardize it across sponsors
