---
aliases: ["Sponsor call — 2025-01-03"]
Is A: Event
Date: "2025-01-03"
Belongs to: "[[2025-01]]"
Related to: ["[[person-peter-schmidt]]"]
Tags: ["Work"]
---
# Sponsor call — 2025-01-03
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- New year kick-off call with Peter from InfraWatch to align on their 2025 sponsorship strategy and review 2024 annual performance
- InfraWatch's 2024 sponsorship delivered strong results across all metrics — Peter shared that podcast-sourced leads had a 35 percent higher close rate than leads from any other marketing channel, making us their highest-performing partnership
- Peter confirmed InfraWatch's 2025 commitment: a full 12-month sponsorship with podcast, newsletter, and the live conference event discussed last year, making them our largest annual sponsor
- Discussed new initiatives for 2025: InfraWatch wants to co-produce a quarterly "State of Observability" report that we would publish and promote through our channels, adding a content marketing dimension to the partnership
- Flagship sponsor relationship; Peter's advocacy internally at InfraWatch has been instrumental in growing this partnership from a standard sponsorship to a comprehensive media partnership

## Follow-up
- [ ] Send 2025 annual contract with all components (podcast, newsletter, conference, quarterly report)
- [ ] Update CRM with InfraWatch's 2025 annual commitment — largest deal in our history
- [ ] Follow up with Peter by mid-January to finalize the contract and Q1 content calendar
