---
aliases: ["Sponsor call — 2024-10-11"]
Is A: Event
Date: "2024-10-11"
Belongs to: "[[2024-10]]"
Related to: ["[[person-rachel-green]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-10-11
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Follow-up with Rachel from StackBridge to convert their initial interest into a signed sponsorship; they have been in the pipeline since February
- Rachel confirmed they are ready to proceed with an 8-episode sponsorship starting in November, having resolved her earlier concerns about audience overlap with their other podcast partnerships
- Discussed ad copy and positioning: StackBridge wants to lead with a "speed up code reviews by 40 percent" claim backed by their customer data, which fits naturally into episodes about developer productivity and team efficiency
- Rachel negotiated a 5 percent discount for upfront payment of the full 8-episode block, which is within our standard terms
- Long sales cycle but worth the wait; StackBridge's deal represents solid mid-tier revenue and their product is a genuine fit for our audience

## Follow-up
- [ ] Send final contract with upfront payment terms and the 5 percent discount
- [ ] Update CRM with StackBridge as a closed deal and adjust Q4 revenue forecast
- [ ] Follow up in one week to confirm contract signature and coordinate ad copy review
