---
aliases: ["Henrik Johansson"]
Is A: Person
Tier: "3rd 🥉"
Tags: ["Sponsor"]
---
# Henrik Johansson

Sponsor contact at PostHog, managing developer marketing partnerships and content sponsorships across European tech media. Henrik oversees PostHog's podcast and newsletter sponsorship investments, with a focus on reaching engineering-led teams and indie developers. Based in Stockholm, he has a developer advocacy background and understands the nuances of speaking authentically to a technical audience.

## Notes

- One of the more hands-off sponsor contacts; trusts Luca to craft messaging that fits the audience
- Provides useful product context and positioning updates that make ad reads feel current and relevant
- PostHog's open-source ethos aligns well with the podcast audience, making the sponsorship feel natural
- Occasionally shares listener feedback and conversion data from their side, which helps with pricing discussions

## Collaborations

- [[24q1-launch-sponsorship-packages]] — PostHog onboarded as a sponsor early in the sponsorship program
- [[procedure-sponsor-onboarding]] — clean onboarding with minimal back-and-forth
- [[event-sponsor-call-posthog]] — quarterly alignment calls on campaign direction
