---
aliases: ["Subscribers Q1 2025"]
Is A: Target
Belongs to: "[[25q1]]"
Measure: "[[measure-subscribers]]"
Goal value: 59000
Actual value: 58676
Status: Behind
---
# Subscribers Target Q1 2025
Target: 59,000 subscribers by end of quarter.

With the newsletter past 52k at the start of the year, the 59k target reflected the ambitious [[2025-reach-85k-subscribers]] annual goal. This required roughly 6,700 net new subscribers in one quarter -- a step up from previous quarters. The plan leaned heavily on improved onboarding sequences to reduce early churn and new content formats to broaden the audience.

## Progress

- January started strong with +2,400, driven by "new year" energy and a well-timed piece on 2025 engineering hiring trends.
- February maintained pace at +1,900 but churn crept up slightly as the new onboarding sequence was still being A/B tested.
- March delivered +1,600, falling slightly short of the monthly target needed to close the gap. A planned collaboration fell through at the last moment.
- Ended at 58,676 -- 324 short of the 59k goal.

## Notes

- The onboarding sequence improvements showed early promise: 7-day retention improved from 72% to 79%. The full impact should compound over subsequent quarters.
- Missing by such a narrow margin again is a pattern. [[person-luca-rossi]] decided to set targets with a small buffer going forward to account for late-quarter slowdowns.
