---
aliases: ["Revenue Q3 2025"]
Is A: Target
Belongs to: "[[25q3]]"
Measure: "[[measure-sponsorship-mrr]]"
Goal value: 19000
Actual value: "None"
Status: Open
---
# Revenue Target Q3 2025
Target: €19,000/month MRR by end of quarter.

The €19k target requires approximately €2,100 in net new MRR, which is achievable but depends on keeping churn near zero. Summer seasonality remains a risk based on past experience. The plan includes launching a self-serve sponsorship booking tool to reduce sales friction and expanding the podcast sponsorship portfolio to capture more of the audio advertising budget that sponsors are increasingly allocating.

## Progress

- Quarter is currently in planning. The self-serve booking tool MVP is expected to go live in early July.
- Pipeline has three warm leads in the premium tier and two in the data sponsorship tier, representing roughly €4,000/month in potential gross MRR.
- [[person-paco-furiani]] is focused on converting pipeline deals before the August slowdown historically associated with summer.
- Contingency: if summer churn repeats the 2024 pattern, the team will offer 3-month commitment discounts to at-risk sponsors proactively.

## Notes

- The self-serve booking tool is a bet on reducing the sales cycle from weeks to days for smaller sponsors. If it works, it could meaningfully change the growth curve.
- Reaching €19k would put the business on track for the [[2025-reach-22k-mrr]] annual goal, with only €3k of growth needed in Q4.
