---
aliases: ["Review and update newsletter footer"]
Is A: Task
Belongs to: "[[25q1]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Review and update newsletter footer

The newsletter footer is seen by every subscriber on every edition but had not been updated in over a year. It still referenced outdated social links, a subscriber count from mid-2023, and lacked a referral program CTA. Given that the referral program was launching in [[25q2]], the footer needed to be updated to include a referral link, refreshed social links, and updated branding.

This small task had outsized impact potential because the footer is the most consistently viewed element across all newsletter editions. Even a modest improvement in click-through on the referral link could compound significantly over thousands of subscribers.

## Acceptance criteria

- [x] Update social media links (add LinkedIn, remove inactive Twitter/X account)
- [x] Add a referral program teaser with placeholder link (to be activated when program launches)
- [x] Refresh the subscriber count and "about" blurb
- [x] Ensure the footer renders correctly across email clients (Gmail, Apple Mail, Outlook)
- [x] A/B test the new footer against the old one for 2 weeks

## Notes

- The A/B test showed the new footer generated 3x more clicks on the social links and a notable increase in profile visits on LinkedIn. The old footer was essentially invisible to readers.
- The referral program placeholder generated curiosity -- several subscribers replied to ask what was coming, which provided a natural launch announcement audience.
- Cross-client rendering required fixing a padding issue in Outlook that collapsed the footer layout. Documented the fix in [[procedure-newsletter-template]].
