---
aliases: ["Update website with new subscriber milestone"]
Is A: Task
Belongs to: "[[25q3]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Update website with new subscriber milestone

With the newsletter crossing 66,000 subscribers at the end of [[25q2]] and trending toward 75,000 during [[25q3]], the website needed to be updated to reflect the latest social proof numbers. Subscriber milestones are a critical part of the credibility narrative for both new subscribers and potential sponsors. The update also coincided with a broader website refresh planned for Q3.

Beyond just updating the number, this task included adding a "growth story" section to the About page that shows the subscriber trajectory over time, reinforcing the momentum narrative.

## Acceptance criteria

- [x] Update subscriber count across all website pages (homepage, About, Advertise)
- [x] Add a subscriber growth chart to the About page showing the 2-year trajectory
- [x] Update the media kit PDF with the latest subscriber count
- [x] Refresh sponsor logos on the homepage with current sponsors (remove churned, add new)
- [x] Verify all updates render correctly on mobile and desktop

## Notes

- The growth chart proved to be a compelling visual. Several new subscribers mentioned it in their welcome survey as a factor in their decision to subscribe ("I could see the community is growing, which made me want to be part of it").
- The sponsor logo refresh required approval from each sponsor for logo usage. All approved, but the process took a week longer than expected. In the future, logo usage rights should be included in the standard sponsor contract.
- Related to [[measure-subscribers]] and [[2025-reach-85k-subscribers]] as part of the public-facing social proof strategy.
