---
aliases: ["Update podcast description and tags"]
Is A: Task
Belongs to: "[[25q2]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Update podcast description and tags

The podcast was approaching its relaunch in [[25q3]] with a new shorter-episode format, and the existing description and metadata on Apple Podcasts, Spotify, and other platforms had not been updated since the Season 1 launch in [[24q1-podcast-season-1]]. This task refreshed all podcast metadata to reflect the evolved content focus, improved subscriber count, and upcoming format changes.

Podcast discoverability depends heavily on metadata quality -- the right keywords, an accurate description, and current artwork can significantly impact organic discovery on podcast platforms. This was especially important ahead of the planned relaunch.

## Acceptance criteria

- [x] Rewrite the podcast description for Apple Podcasts and Spotify (max 4000 chars)
- [x] Update category tags and keywords based on competitive analysis of top engineering podcasts
- [x] Refresh the podcast artwork to match current newsletter brand identity
- [x] Update the "About" section on the podcast website
- [x] Verify all changes are live across Apple Podcasts, Spotify, Google Podcasts, and Overcast

## Notes

- The keyword analysis revealed the podcast was missing several high-traffic tags ("tech leadership," "staff engineer," "engineering career") that competitors were ranking for. Adding these improved discoverability in platform search results within two weeks.
- The new artwork was designed to visually connect the podcast and newsletter brands more tightly. [[person-sara-ricci]] handled the design using the newsletter's existing visual system.
- Related to [[measure-podcast-downloads]] -- the metadata update is expected to contribute to improved organic discovery ahead of the Season 3 relaunch.
