---
aliases: ["Sponsor call — 2024-03-15"]
Is A: Event
Date: "2024-03-15"
Belongs to: "[[2024-03]]"
Related to: ["[[person-sophie-laurent]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-03-15
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Sophie represents DeployPilot, a deployment automation SaaS platform focused on reducing failed deployments and rollback complexity for mid-size engineering teams
- Discovery call; DeployPilot is a Series B startup that recently closed funding and is allocating budget to developer-focused content marketing for the first time
- Discussed a 4-episode trial sponsorship with pre-roll placement; Sophie was interested in aligning their sponsorship with episodes about CI/CD, platform engineering, and deployment practices
- Sophie's main concern was measuring ROI — she asked about attribution tracking, custom URLs, and whether we can provide post-campaign analytics reports with download numbers by episode
- New lead; Sophie found us through the podcast directories and has been evaluating our content for about two months before reaching out

## Follow-up
- [ ] Send proposal with detailed attribution tracking capabilities and sample post-campaign report
- [ ] Update CRM with DeployPilot details and Sophie's requirements
- [ ] Follow up in one week after Sophie presents the proposal to her VP of Marketing
