---
aliases: ["Write podcast pitch template"]
Is A: Task
Belongs to: "[[24q3]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Write podcast pitch template

With [[24q3-podcast-season-2]] underway, the guest booking process needed to scale. Previously, each guest invitation was a bespoke email written from scratch, which was time-consuming and inconsistent. This task created a modular pitch template that could be customized for different guest types (engineering leaders, indie founders, authors) while maintaining the podcast's professional tone.

The template needed to clearly communicate the podcast's value proposition to potential guests: audience size, listener demographics, episode format, and what the guest could expect in terms of preparation and time commitment. It also needed to address common objections (time, promotional value) and include social proof from previous guests.

## Acceptance criteria

- [x] Create a base pitch template with customizable sections for guest type
- [x] Include podcast stats (downloads per episode, audience demographics, notable past guests)
- [x] Write 3 variants: one for engineering VPs, one for indie founders, one for authors
- [x] Add a follow-up sequence template (initial pitch, nudge after 5 days, final follow-up)
- [x] Test with 5 outreach emails and measure response rate

## Notes

- The template achieved a 40% response rate in the first batch of 5 outreach emails (2 accepted, 0 declined, 3 no response). This was significantly better than the previous ad-hoc approach (~20% response rate).
- The indie founder variant performed best -- founders are generally more responsive to podcast invitations than executives at larger companies.
- Template is stored as [[procedure-podcast-guest-pitch]] for ongoing use.
