---
aliases: ["Write referral program landing page copy"]
Is A: Task
Belongs to: "[[25q1]]"
Status: Done
Owner: "[[person-luca-rossi]]"
---
# Write referral program landing page copy

The referral program, planned for full launch in [[25q2]], needed a dedicated landing page that explained the program mechanics, showcased the rewards, and made it effortless for subscribers to share. This task focused on writing the copy and designing the page structure. The actual technical implementation (unique referral links, reward tracking) was handled separately.

The copy needed to motivate sharing without feeling pushy. The tone should match the newsletter's voice: straightforward, genuine, and focused on the value the subscriber would be providing to their colleagues by sharing. Rewards were structured as tiered: 3 referrals for exclusive content, 10 for a private Q&A session, 25 for a featured mention in the newsletter.

## Acceptance criteria

- [x] Write hero section copy explaining the program in one clear paragraph
- [x] Design the reward tier structure and write descriptions for each tier
- [x] Create FAQ section addressing common questions (how tracking works, when rewards are delivered)
- [x] Write email announcement copy for the program launch
- [x] Get feedback from [[person-sara-ricci]] on tone and clarity

## Notes

- [[person-sara-ricci]]'s main feedback was to simplify the reward tiers from 5 to 3. The original structure was too complex and the middle tiers were not differentiated enough to motivate incremental sharing.
- The "share value with colleagues" framing tested better in informal feedback than the "earn rewards" framing. People prefer to feel generous rather than transactional.
- The landing page copy was finalized and ready for the [[25q2]] launch. Connected to [[2025-reach-85k-subscribers]] as the referral program's primary growth contribution.
