---
aliases: ["Subscribers Q2 2024"]
Is A: Target
Belongs to: "[[24q2]]"
Measure: "[[measure-subscribers]]"
Goal value: 42000
Actual value: 41701
Status: Behind
---
# Subscribers Target Q2 2024
Target: 42,000 subscribers by end of quarter.

Building on the Q1 miss, the 42k target assumed a rebound from the technical-content unsubscribe wave and factored in planned cross-promotions with two other indie newsletters. This quarter also coincided with the [[24q2-hire-editor]] project, which was expected to free up time for more promotional efforts and collaborations.

## Progress

- April saw strong growth of +1,400, partly driven by a guest post on a popular Substack that linked back to the sign-up page.
- May plateaued with only +800 net adds; the editor onboarding consumed more bandwidth than expected, reducing promotional activity.
- June recovered somewhat with +1,100 new subscribers thanks to a well-received deep dive on engineering manager compensation data.
- Final count landed at 41,701 -- just 299 short of target.

## Notes

- The near-miss was frustrating but showed that the growth engine is fundamentally sound. Consistency in publishing cadence matters more than any single viral hit.
- Cross-promotions yielded measurable but modest results (roughly 300-400 subs each). Worth continuing but not a primary lever.
