---
aliases: ["Peter Schmidt"]
Is A: Person
Tier: "3rd 🥉"
Tags: ["Sponsor"]
---
# Peter Schmidt

Sponsor contact at Raycast, managing productivity tools marketing and developer content sponsorships. Peter oversees Raycast's investment in podcast and newsletter sponsorships targeting power users and developers who care about workflow optimization. Based in Berlin, he has a product marketing background and is focused on growing Raycast's presence in the European developer community.

## Notes

- Raycast's product aligns naturally with the audience; Luca is a genuine user, which makes the sponsorship authentic
- Professional and efficient in communication; sends clear briefs and approves content quickly
- Understands that developer audiences are skeptical of marketing; crafts messaging that focuses on genuine productivity benefits
- Has explored creative sponsorship formats including sponsored "workflow of the week" segments

## Collaborations

- [[24q1-launch-sponsorship-packages]] — Raycast onboarded as a podcast sponsor
- [[procedure-sponsor-onboarding]] — clean onboarding process with well-prepared materials
- [[event-sponsor-call-raycast]] — periodic alignment calls on campaign strategy and messaging
