---
aliases: ["Subscribers Q1 2024"]
Is A: Target
Belongs to: "[[24q1]]"
Measure: "[[measure-subscribers]]"
Goal value: 38000
Actual value: 37428
Status: Behind
---
# Subscribers Target Q1 2024
Target: 38,000 subscribers by end of quarter.

This was the first quarter with a formalized subscriber growth target. After closing 2023 at roughly 34,000 subscribers, the 38k goal represented steady organic growth driven primarily by the weekly newsletter cadence and cross-promotion from the [[24q1-launch-sponsorship-packages]] work. The number was set conservatively to establish a baseline for the [[2024-reach-50k-subscribers]] annual goal.

## Progress

- January started slow with 34,800 subs; holiday period dampened new sign-ups and open rates dipped below 40%.
- A viral LinkedIn post in February brought roughly 1,200 new subscribers in a single week, temporarily putting the quarter ahead of pace.
- March saw higher-than-usual unsubscribes after a content pivot toward more technical deep-dives, netting only +400 for the month.
- Closed the quarter at 37,428 -- about 570 short of the 38k target.

## Notes

- The unsubscribe spike in March suggests the audience has a ceiling for purely technical content. Mixing in career and business angles likely retains broader appeal.
- Despite missing the number, the growth rate was still roughly 10% quarter-over-quarter, which [[person-luca-rossi]] considered acceptable for a first formal target.
