---
aliases: ["Q4 2025"]
Is A: Quarter
Created at: "2025-10-01"
Belongs to: "[[2025]]"
Has: ["[[25q4-year-review-2025]]", "[[25q4-reach-85k]]", "[[25q4-2026-sponsors]]", "[[25q4-laputa-v3]]", "[[25q4-financial-review]]"]
Status: Open
---
# Q4 2025

## Focus

Q4 is about closing the year and setting up 2026. The push to 85k subscribers is the final growth sprint. Sponsor renewals and 2026 pipeline need to be locked in before the holidays. Laputa v3 aims to make the app ready for early beta testers beyond just me. And the financial review will determine if we can hire a full-time team member in 2026.

## Highlights

- [[25q4-reach-85k]] is on track — sitting at 82k as of mid-November, with a Black Friday campaign planned to close the gap
- [[25q4-2026-sponsors]] pipeline building: [[person-matteo-cellini]] has 8 sponsors in negotiation for Q1-Q2 2026, projected MRR of EUR 24k+
- [[25q4-laputa-v3]] in active development — AI-powered chat panel, type creation, and improved graph navigation shipped; preparing for closed beta
- [[25q4-financial-review]] underway — 2025 on track to close at ~EUR 260k total revenue, up from EUR 155k in 2024
- [[25q4-year-review-2025]] template designed, retrospective sessions scheduled for December
- Community engagement stabilizing at ~65% weekly active rate — better than industry benchmarks
- [[measure-podcast-downloads]] averaging 18k/month — up 125% year-over-year

## Reflections

There's a different energy to Q4 this year compared to last. In 2024, Q4 felt like a victory lap after a good year. This year, it feels heavier — not because things are going badly, but because the complexity has increased. More revenue means more sponsors to manage. More subscribers means more expectations. A community means more conversations to facilitate. A product means more code to ship.

I'm learning that scaling isn't just "more of the same, but bigger." It's a qualitative shift in what the work looks like. [[person-paco-furiani]] and I have been talking about what a full-time hire would look like — someone who can own community management and free me up to focus on content and Laputa. The [[25q4-financial-review]] will tell us if we can afford it.

The Laputa work has been the most creatively fulfilling part of this quarter. V3 is starting to feel like software other people could actually use. The AI chat panel was a stretch goal that landed well — asking questions about your own vault and getting contextual answers is genuinely useful. If I can get 10-20 beta testers by January, [[2025-ship-laputa]] will feel real. Looking ahead to [[2025]] closing out and [[2025]]: cautiously optimistic, mildly exhausted, deeply grateful.
