---
aliases: ["Sponsor call — 2024-07-05"]
Is A: Event
Date: "2024-07-05"
Belongs to: "[[2024-07]]"
Related to: ["[[person-lisa-chen]]"]
Tags: ["Work"]
---
# Sponsor call — 2024-07-05
Sponsor discovery/renewal call. Discussed placement and campaign goals.

## Notes
- Follow-up with Lisa from DevMetrics to review the results of their 4-episode trial sponsorship and discuss converting to a longer-term deal
- Trial performance was solid — DevMetrics saw a measurable uptick in trial sign-ups from our audience, though conversion to paid was slightly below their target; Lisa attributes this to the trial length rather than audience quality
- Lisa wants to extend to a 6-month commitment with adjusted messaging that emphasizes the ROI case for engineering leaders rather than the individual developer value proposition
- Discussed the CEO guest appearance idea again — after reviewing it editorially, we agreed on a format where the CEO joins a panel discussion episode rather than a solo interview, which preserves editorial independence while giving DevMetrics the visibility they want
- Relationship progressing well; the trial-to-long-term conversion validates our approach of offering trial packages to new sponsors

## Follow-up
- [ ] Send renewal proposal with updated messaging framework and 6-month pricing
- [ ] Update CRM with DevMetrics conversion from trial to long-term and revised deal value
- [ ] Follow up with Lisa in one week to align on the panel episode timing
